# App-Driven Music Promotions Rihanna Debuted Her New Single BBHMM Through the Dubsmash App By Rebecca Byers | Published 2015-03-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bbhmm References: [theguardian](http://www.theguardian.com/music/2015/mar/26/rihanna-bbhmm-snippet-clip-mobile-phone-app-dubsmash) & [mashable](http://mashable.com/2015/03/26/rihanna-bbhmm-dubsmash-app-r8/) After months of anticipation, superstar Rihanna has finally given anxious fans something to rejoice over with the release of the second single from her [upcoming album](https://www.trendhunter.com/trends/bandlab-x-d4vd) R8, titled 'BBHMM.' In an interesting move, Rihanna will be releasing the song through the [Dubsmash app](https://www.trendhunter.com/trends/mashapp-music). A cryptic post on the musician and model's [Instagram](https://www.trendhunter.com/trends/shazam) on March 25, 2015 suggested that the single would be released the following day. At the time of writing, only snippets have been released so far. While Rihanna has hardly engaged in any official album promotion so far, she is slated to appear on a number of prominent magazine covers in the upcoming months. The R8 album is Rihanna's first since 2012's 'Unapologetic.' It still remains to be seen whether the BBHMM single will be released on iTunes on the day of the promised drop. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 36% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **App-driven Music Releases:** Musicians releasing their new singles through mobile apps presents an opportunity for tech companies to partner with them and create custom features for their apps. - **Social Media Marketing for Musicians:** Promoting new music releases through social media platforms and influencer marketing can be a cost-effective way for musicians to reach their fan base. - **Innovative Album Promotion Tactics:** Musicians can explore non-traditional album promotion strategies, such as releasing singles through mobile apps or partnering with brands, to stand out in a crowded industry. ### Who This Affects Most - **Music Industry:** The music industry could benefit from exploring new ways to promote and release music and partnering with tech companies to engage fans through mobile apps. - **Technology Industry:** Tech companies can look to partner with musicians to create unique app features and user experiences that enhance music promotion and engagement. - **Marketing and Advertising Industry:** Marketing and advertising firms can work with musicians to create effective social media marketing and influencer campaigns that reach targeted audiences and promote new music releases. ## Related on Trend Hunter - [Instrumental Music Creation Apps](https://www.trendhunter.com/trends/ripple-1.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Empowering AR Applications](https://www.trendhunter.com/trends/black-radiance.md) - [Media-Based Music Expansions](https://www.trendhunter.com/trends/distrokid.md) - [Music-Centric Branding Initiatives](https://www.trendhunter.com/trends/mtv-video-music-awards1.md) - [Co-Branded Beauty Albums](https://www.trendhunter.com/trends/nyxtape.md) - [Limited-Edition Sugarcane Vinyls](https://www.trendhunter.com/trends/sugarcane-vinyl.md) - [Musician-Backed Game Cards](https://www.trendhunter.com/trends/bbnos.md) - [Hybrid Music Distribution Platforms](https://www.trendhunter.com/trends/soundon.md)