# Burger Branded Button-Ups Burger King and BBH Launch Limited Edition Garnish-Patterned Shirts By Niko Pajkovic | Published 2021-10-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bbh References: [campaignlive](https://www.campaignlive.co.uk/article/burger-king-launches-tasty-garnish-printed-shirt-new-work-bbh/1730999) & [burgerking](http://burgerking.com) Fast-food chain [Burger King](https://www.trendhunter.com/trends/burger-king-and-fila) has teamed up with creative agency [BBH](https://www.trendhunter.com/trends/burger-king-loveinspired-ads) to launch a new tongue-in-cheek button-up shirt that aims to promote the restaurant's new '[Gourmet Kings'](https://www.trendhunter.com/trends/gourmet-kings) range. The new one-size-fits-all shirt is dressed in a colorful garnish-themed pattern comprised of images of tomatoes, rocket, BBQ sauce, lettuce, and other burger toppings. Offered in a limited quantity, the shirts will only be available to 100 Burger King customers who will be selected from a draw via the Burger King app. “We wanted to do something for Burger King that would fit in the culture, in a tone only they could. Creating a limited edition silk shirt that hides the inevitable spillages of their latest burgers seemed like the perfect way," said the Creative Director of BBH, Felipe Guimaraes. Image Credit: Burger King ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 53% | Activity: 67% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Food-themed Apparel:** Opportunities for food and fashion brands to collaborate on limited edition clothing, incorporating food-themed designs. - **Limited Quantity Marketing:** Opportunities for brands to create buzz and exclusivity by offering limited edition products with unique designs or features. - **App-based Draw Promotions:** Opportunities for brands to engage customers and drive downloads of their mobile apps by offering exclusive promotions via app-based draws. ### Sectors Adopting This - **Fast Food:** Fast food chains can collaborate with fashion brands to create limited edition apparel with food-themed designs, offering a unique way to promote new menu items and engage customers. - **Fashion:** Fashion brands can collaborate with food brands to create limited edition apparel with unique designs, offering a new revenue stream and expanding their brand into new markets. - **Mobile App Development:** Mobile app developers can work with brands to create custom promotions and draws that leverage the power of app-based exclusivity and reward customer engagement. ## Related on Trend Hunter - [Sauce-Proof Shirts](https://www.trendhunter.com/trends/sauce-proof-shirts.md) - [QSR-Collaborative Streetwear Designs](https://www.trendhunter.com/trends/burger-king-and-fila.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [BBQ-Themed Napkin-Made Outfits](https://www.trendhunter.com/trends/drip-fit.md) - [Show-Inspired Burger Menus](https://www.trendhunter.com/trends/spongebob-menu.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Friendly Rival Burgers](https://www.trendhunter.com/trends/bff-burger.md) - [Wearable BBQ Bibs](https://www.trendhunter.com/trends/13-hour-drip-fit.md) - [Guest-Inspired Premium Burgers](https://www.trendhunter.com/trends/ultimate-steakhouse-whopper.md)