# Fleece-Heavy Fashion Collections BBC ICECREAM Has Unveiled its Comfort-Focused FW21 Collection By Niko Pajkovic | Published 2021-08-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bbc References: [hypebeast](https://hypebeast.com/2021/8/icecream-fall-winter-2021-collection-lookbook-release-info) & [bbcicecream](http://bbcicecream.com) Pharrel William’s clothing brand [BBC ICECREAM](https://www.trendhunter.com/trends/board-flip-1) has revealed its 2021 Fall/Winter collection, and it’s packed with [fleece-based apparel](https://www.trendhunter.com/trends/uniqlo-and-needles) and one-of-a-kind graphics. This wide-ranging, winter-ready collection offers a variety of exciting outerwear pieces, including faux fur varsity jackets, teddy coats, paneled hoodies, and more. In addition, all of the pieces don a unique logo or graphic. For example, a blue set of cross-bones is printed on a white long sleeve tee, while the signature ICECREAM logo makes its way on the back of a brown fleece hoodie. Other items in the collection include quilted down jackets, oversized shorts, graphic t-shirts, beanies, bucket hats, and other accessories. Shoppers looking to build out their [winter wardrobes](https://www.trendhunter.com/trends/everyone-tokyo-fallwinter-2025) can expect the BBC ICECREAM Fall/Winter 2021 collection to arrive sometime in the following weeks. Image Credit: BBC ICECREAM ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 90% | Activity: 57% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Fleece Fashion:** Focusing on fleece-based apparel and outerwear disrupts traditional winter fashion trends and presents eco-friendly opportunities for the fashion industry - **Unique Graphics:** Incorporating unique graphics on clothing items introduces new design possibilities and customization options for customers. - **Comfort-heavy Collections:** Expanding on comfort-based collections attracts the growing consumer base seeking comfortable yet stylish fashion, creating an opportunity for disrupting the fashion industry’s traditional approach to winter fashion. ### Where This Applies - **Fashion:** The fashion industry can integrate fleece-based apparel into their clothing lines, providing unique and eco-friendly options that appeal to comfort-conscious consumers. - **Graphic Design:** The increasing demand for unique graphics on clothing items creates new design opportunities and niche markets for graphic designers. - **Retail:** Expanding on comfort-based collections that attract a growing consumer base can disrupt the traditional approach to winter fashion in the retail industry. ## Related on Trend Hunter - [Oversized Winter Fashion Collections](https://www.trendhunter.com/trends/american-symphony.md) - [Elevated Athleisure Pieces](https://www.trendhunter.com/trends/elevated-athleisure.md) - [Collaborative Fleece Collection](https://www.trendhunter.com/trends/uniqlo-and-needles.md) - [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Elevated Winter Fashion](https://www.trendhunter.com/trends/the-north-face-x-skims.md) - [Winter Apparel Collection](https://www.trendhunter.com/trends/everyone-tokyo-fallwinter-2025.md) - [Future-Forward Layering Collections](https://www.trendhunter.com/trends/north-seainspired-fallwinter-2025-line.md)