# Colorful Cartoonish Clothing The BBC/Ice Cream SS10 Collections Focuses on Pop Prints By Meghan Young | Published 2010-05-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bbc-ice-cream-ss10 References: [lifelounge](http://www.lifelounge.com/fashion/news/billionaire-boys-club-can-make-you-ice-cream.aspx) & [bbcicecream](http://www.bbcicecream.com/) If you're looking to add some fun pieces to your wardrobe this season, look no further than the [BBC](https://www.trendhunter.com/trends/potluck-club)/Ice Cream SS10 collections (FYI: BBC stands for [Billionaire Boys Club](https://www.trendhunter.com/trends/clarks-originals-2)). Going back to the days of [loud, colorful clothing](https://www.trendhunter.com/trends/vowels-1), these collections nevertheless infuse a preppy touch into the tailoring. A continuing collaboration between Pharrell Williams and Tomoaki 'Nigo Nagao, the BBC/Ice Cream SS10 collections are Japanese-inspired and definitely made for the youth--though I'm sure I'll see some young-at-hearts rocking a few of these items. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 32% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Clothing Trend:** The rise of playful and vibrant colors and patterns in clothing can lead to disruptive innovation opportunities in fashion and textile manufacturing. - **Cartoonish Prints Trend:** The incorporation of cartoon characters and bold prints into fashion can drive innovation in graphic design and digital printing technology. - **Preppy Styling Trend:** The fusion of preppy styles with streetwear can inspire innovation in the fashion industry to cater to evolving consumer preferences. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can leverage the colorful and cartoonish clothing trend to create new collections and expand their market reach. - **Textile Manufacturing Industry:** The colorful clothing trend can drive demand for new materials and textile manufacturing processes that can produce vibrant and durable fabrics. - **Graphic Design Industry:** The cartoonish prints trend can inspire innovation in graphic design and digital printing technology to create more intricate and detailed designs on fabrics. ## Related on Trend Hunter - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/bape-x-kaikai-kiki.md) - [Heritage Streetwear Lines](https://www.trendhunter.com/trends/golden-era.md) - [Nostalgic Spring-Ready Fashion Capsules](https://www.trendhunter.com/trends/gelato-games.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Refreshing Streetwear Collabs](https://www.trendhunter.com/trends/lipton-iced-tea-x-cruel-pancake.md)