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# BBC
First All-User Generated News Programme

By Jacqueline Biggs | Published 2006-11-28 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/bbc-first-all-user-generated-content-news-programme
References: [journalism](http://www.journalism.co.uk/news/story3093.shtml) & [news.bbc](http://news.bbc.co.uk/1/hi/talking_point/4784595.stm)

BBC News 24 has launched what is believed to be the first [all user-generated news programme](https://www.trendhunter.com/trends/quartz-intelligence-newsroom), 'Your News', featuring new stories made up from material sent in by the public. 'Your News', which began a pilot last week, contains stories judged the most popular with viewers on TV and the web. However, this is not the BBC's first foray into [UGC](https://www.trendhunter.com/trends/magic-hour-1) arena are - a recent effort by the BBC's 'Newsnight' progamme to encourage viewers to make short videos flopped with very few entries sent in. Peter Barron, Newsnight editor, said: "What's surprising is that while many viewers are prepared to sit down and create [lengthy and thoughtful blogs](https://www.trendhunter.com/trends/communities) about what we're doing on 'Newsnight' - or what we should be doing - which will be read by about 50,000 hardened blog watchers, almost no one seems to want to commit those thoughts to video, with a potential audience of a million viewers." Time will tell if this easier mechanic has more success....

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 41% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [World News](https://www.trendhunter.com/worldnews)

## Key Themes

### Why This Trend Is Growing

- **User-generated News:** Opportunity for media companies to incorporate user-generated content into their news programming, allowing for more diverse perspectives and potentially increased engagement.
- **Popular Demand:** Opportunity for media companies to leverage technology to analyze user engagement and determine popular stories for news programming.
- **Video Blogging:** Opportunity for media companies to incentivize user-generated videos by offering exposure to potential audiences of millions of viewers.

### Industries Being Reshaped

- **Media:** Incorporating user-generated content into their news programming could disrupt the traditional model of centralized news production and democratize the media landscape.
- **Technology:** Developing advanced algorithms and data analytics tools to analyze user engagement patterns could provide media companies with valuable insights to drive revenue and increase audience reach.
- **Marketing:** Opportunity for marketing departments to leverage user-generated content as a powerful tool for building brand image, increasing advertising revenue, and achieving business goals.

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