# Facial Priming Waters Smashbox's Camera Ready BB Water contains SPF 30 By Rebecca Byers | Published 2016-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bb-water References: [shopspring](https://www.shopspring.com/beauty/products/483595) The Camera Ready BB Water by [Smashbox](https://www.trendhunter.com/trends/smashbox-cosmetics) is an expert priming solution for makeup buffs looking for another step in their morning beauty routine. The ultra-light BB Water is best described as a compromise between traditional BB creams and a very light tinted moisturizer. Described by the brand as a "featherweight" formula, the five-in-one Camera Ready BB Water from Smashbox primes, perfects, hydrates, protects and controls the production of excess oil. Containing 30 SPF, the BB Water offers a demi-matte finish and leaves skin looking natural and smooth. An oil-free formula that still succeeds in delivering adequate moisture, the product has a "liquid silk" texture and works to minimize the appearance of pores while preparing the skin for the application of makeup and is available through [Sephora](https://www.trendhunter.com/trends/hello-sunshine-invisible-sunscreen-spf-50). ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 18% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Featherweight Formulas:** Opportunity for creating lightweight and multi-functional beauty products that offer priming, hydrating, and protective benefits. - **Demi-matte Finish:** Potential for developing makeup products that provide a natural and smooth finish without excessive shine or oiliness. - **Liquid Silk Texture:** Innovation possibilities for skincare and makeup products that offer a luxurious and silky texture for enhanced application and sensory experience. ### Who This Affects Most - **Beauty and Cosmetics:** Opportunity for brands to create cutting-edge priming waters that cater to the demands of makeup enthusiasts seeking multi-functional and lightweight products. - **Skincare:** Innovative prospects for skincare brands to develop priming waters that offer moisturizing, pore-minimizing, and protective properties for a smooth and prepped canvas. - **Retail:** Potential for retailers like Sephora to curate and offer priming waters with unique formulations that cater to consumers' growing interest in primer-based beauty routines. ## Related on Trend Hunter - [Protective Hydrating Primers](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Oil-Free Primer Formulas](https://www.trendhunter.com/trends/smashbox-cosmetics.md) - [Hydrating SPF Serum Primers](https://www.trendhunter.com/trends/hello-sunshine-invisible-sunscreen-spf-50.md) - [Glowy Priming Sunscreens](https://www.trendhunter.com/trends/ultra-violette-sequin-supreme.md) - [Mineral SPF Primers](https://www.trendhunter.com/trends/mineral-unseen-sunscreen.md) - [Blurring Primer Sunscreens](https://www.trendhunter.com/trends/blurscreen.md) - [Priming Invisible Sunscreens](https://www.trendhunter.com/trends/crystal-spf-50-face-gel.md)