# Multipurpose Festival Gels Bumble and Bumble's Bb. Shimmer Strobing Jelly Accents the Hair & Body By Laura McQuarrie | Published 2019-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bb-shimmer-strobing-jelly References: [allure](https://www.allure.com/gallery/best-new-hair-products-tools-april-2019) & [bumbleandbumble](https://www.bumbleandbumble.com/product/19057/66844/style/cremes/shimmer#/shade/Gold) Just in time for festival season, skincare, beauty and haircare brands are releasing fun new products to help people stand out in a crowd—and Bumble and Bumble created the Bb. Shimmer Strobing Jelly as an all-in-one highlighting solution for the hair, body and face. The multipurpose, limited-edition Bb. Shimmer Strobing Jelly products are offered in two [holographic colors](https://www.trendhunter.com/trends/pink-beach-shimmering-body), Prismatic Pink and Prismatic Gold, that can be worn separately or together for a high-shine look. The [sheer gels](https://www.trendhunter.com/trends/hydra-jelly-pocket-lip-jam) can be easily applied to desired areas with the fingertips and built as desired to create more intense coverage. The cruelty-free formulas with glitter are free from parabens, phthalates, mineral oils, and formaldehyde, offering a fun and safe way to shine during music festivals and other summer events. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Multipurpose Beauty Products:** The emergence of multipurpose beauty products catering to the needs of the modern consumer presents an opportunity for brands to innovate further. - **Festival-ready Skincare:** As music festivals and similar events gain popularity around the world, the need for festival-specific skincare products presents a unique opportunity for brands to differentiate themselves. - **Clean Beauty:** The increasing demand for clean, safe, and environmentally friendly beauty products presents great innovation potentials for brands. ### Who This Affects Most - **Beauty and Personal Care:** Beauty and personal care brands have the opportunity to create new, all-in-one solutions for the modern, on-the-go consumer. - **Specialty Retail:** Specialty retail stores that cater to festival-goers can offer unique and targeted products that appeal to this growing demographic. - **Event Production:** Event production companies can partner with beauty and personal care brands to create festival-specific products that enhance the overall attendee experience. ## Related on Trend Hunter - [Soothing Body Jellies](https://www.trendhunter.com/trends/lavender-glow.md) - [Jelly Bronzer Sticks](https://www.trendhunter.com/trends/revolution-jelly-bronze-tint.md) - [Hair Gem Stylers](https://www.trendhunter.com/trends/gem-pen.md) - [Glittery Powder Sprays](https://www.trendhunter.com/trends/starcrossed-dreams.md) - [Shimmer-Focused Moisturizing Sets](https://www.trendhunter.com/trends/shimmer-shine.md) - [Hydration-Focused Shimmer Drops](https://www.trendhunter.com/trends/skinvest.md) - [Jam-Inspired Beauty Products](https://www.trendhunter.com/trends/jaminspired-beauty.md) - [Pink Oil-Based Body Shimmers](https://www.trendhunter.com/trends/pink-beach-shimmering-body.md) - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md)