# Caffeine-Free Energy Drinks The New B&B Energy Drinks are Made to Order and Free from Caffeine By Katherine Pendrill | Published 2023-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bb-energy References: [qsrmagazine](https://www.qsrmagazine.com/news/beans-brews-coffeehouse-introduces-new-line-energy-drinks) & [beansandbrews](https://www.beansandbrews.com/bbenergy/)  The rapidly growing drive-thru coffee franchise is giving customers a new way to stay energized with its new line of made-to-order energy drinks called B&B Energy. Following the footsteps of brands like [Panera](https://www.trendhunter.com/trends/charged-lemonades) that have found success with house-made energy drinks, Beans & Brews' newest offering is designed to tap into the lucrative teens and young adult segment. The new B&B Energy Drinks can be served sparkling, blended, or whipped, and are made with plant-based ingredients that offer a powerful energy boost without the caffeine. In total, there are seven new flavors to choose from and they each boast unique names like Cougar’s Blood, [Desert](https://www.trendhunter.com/trends/peppermint-whitening-plus-toothpaste) Twilight, and [Pinky](https://www.trendhunter.com/trends/pinky-up-butterfly-boba) Swear. The new B&B Energy drinks were officially launch on April 10th and are in stores now. Image Credit: Beans & Brews Coffeehouse ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 88% | Activity: 72% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Customizable Energy Drinks:** As consumers look for ways to personalize their food and beverage choices, offering customizable energy drinks presents an opportunity for disruptive innovation. - **Caffeine-free Beverages:** As more consumers look for caffeine-free options, developing and marketing beverages without caffeine presents an opportunity for disruptive innovation. - **Plant-based Energy Boosters:** As consumers increasingly seek out plant-based alternatives to traditional ingredients, developing plant-based energy boosters presents an opportunity for disruptive innovation. ### Industries Being Reshaped - **Coffee Shops:** Coffee shops can expand their offerings beyond coffee by providing customizable, caffeine-free energy drinks made with plant-based ingredients. - **Beverage Industry:** The beverage industry can respond to consumer demand for personalized and caffeine-free options by creating new lines of customizable energy drinks made with plant-based ingredients. - **Health and Wellness Industry:** As the health and wellness industry continues to grow, developing plant-based energy boosters that are marketed as healthier alternatives to traditional energy drinks presents an opportunity for disruptive innovation. ## Related on Trend Hunter - [Fruity QSR Energy Beverages](https://www.trendhunter.com/trends/the-human-bean-1.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/better-buzz-coffee-roasters.md) - [Iced Energy Beverages](https://www.trendhunter.com/trends/starbucks-iced-energy.md) - [Handcrafted Energy Drinks](https://www.trendhunter.com/trends/handcrafted-energy-drinks.md) - [Caffeine-Free Energy Drinks](https://www.trendhunter.com/trends/sugarfree-energy-drinks.md) - [Plant-Based Energy Drinks](https://www.trendhunter.com/trends/ellianos-edge.md) - [Fruity Power Drinks](https://www.trendhunter.com/trends/baya-energy.md) - [Fortified Energy-Boosting Beverages](https://www.trendhunter.com/trends/brainjuice-brainjava.md) - [Consumer-Driven Energy Drinks](https://www.trendhunter.com/trends/yerba-energy-drinks.md)