# Beautifying Wellness Drinks Kinohimitsu's BB Drink Restores Skin with Unique Vitamin Sources By Laura McQuarrie | Published 2016-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bb-drink References: [watsons.sg](http://www.watsons.com.sg/Product-Categories/Health/Health-supplements/Beauty-Enhancer/BB-Drink-50ml-x-6%204s/p/BP_82746) & [kinohimitsu](http://www.kinohimitsu.com/en/index.php/beauty/bb-drink) Chicken cartilage and edible proteins from bird nests are a few of the unconventional ingredients in this BB Drink from Kinohimitsu. Hydrolysed Bird’s Nest is a patented ingredient from Japan that is rich in Epidermal Growth Factor (EGF), sialic acid, amino acids and minerals that are vital to skin cell regeneration. As a result, this BB Drink is designed as a supplement that can be taken for rosy, glowing skin all over the body, not just on the face. Kinohimitsu remarks that dull complexions are often the result of a vitamin deficiency, which this skincare drink aims to provide a remedy for. The brand recommends that new product users consume an entire bottle a day to see results, while frequent buyers should be able to maintain their glow by enjoying the drink once every three days. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 67% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Unconventional Ingredients:** Exploring unconventional ingredients such as Hydrolysed Bird’s Nest and chicken cartilage can lead to the creation of unique wellness products. - **Skincare Supplements:** There is a growing demand for ingestible skincare products that provide a convenient and holistic approach to skin health. - **Daily Wellness Routines:** Incorporating wellness drinks as part of daily wellness routines can give rise to a new category of products that cater to consumers looking for a convenient way to meet their wellness goals. ### Who This Affects Most - **Health and Wellness:** The Health and Wellness industry can leverage unconventional ingredients and skincare supplements to develop innovative products that cater to beauty and wellness enthusiasts. - **Food and Beverage:** Food and Beverage industry players can explore the development of beauty-enhancing drinks and supplements that cater to consumers looking for functional and tasty products. - **Personal Care:** Beauty and Personal care companies can tap into the growing demand for ingestible skincare products and daily wellness routines to launch innovative products that offer holistic solutions to consumers. ## Related on Trend Hunter - [Beauty-Enhancing Ampoule Drinks](https://www.trendhunter.com/trends/shiseidos-new-drink-format.md) - [Plant-Based Beauty Shots](https://www.trendhunter.com/trends/pressed-beauty-shot.md) - [Bubbly Vegan Collagen Beverages](https://www.trendhunter.com/trends/care-bubbles.md) - [All-in-One Beauty Elixirs](https://www.trendhunter.com/trends/the-secret-ingredient.md) - [Energizing Skincare Refreshments](https://www.trendhunter.com/trends/skinergy.md) - [Collagen Booster Shots](https://www.trendhunter.com/trends/vegan-collagen-boost.md) - [Glow-Boosting Functional Beverages](https://www.trendhunter.com/trends/functional-elixirs.md) - [Convenient Multi-Benefit Supplements](https://www.trendhunter.com/trends/beauty-fuel.md) - [Collagen-Infused Tea Drinks](https://www.trendhunter.com/trends/oceans-glow.md)