# Contemporary Comic Campaigns These Bazooka Gum Ads Highlight Generational Changes By Amelia Roblin | Published 2011-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bazooka-gum-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/bazooka_gum_ask_out) & [schoolofvisualarts.edu](http://www.schoolofvisualarts.edu/) It's always been fun to get that small comic strip out of chewing gum packages, and these [Bazooka Gum](https://www.trendhunter.com/trends/bazooka-bubble-gum-and-dc-comics) ads highlight what little has changed about this tradition in the past generation -- or perhaps how much things have changed. To demonstrate, the studio at the [School of Visual Arts](https://www.trendhunter.com/trends/around-the-worlds), New York, juxtapose two freebee cartoons in each print, including one that might have been found in a 1952 wrapper and another from 2011. Both are formatted identically, feature two comparable characters and deal with the very same situation. The differences are subtle, but each illustrated boy wears a slightly modernized outfit and the socially informed friend delivers Information Age advice. According to the Bazooka Gum ads, texting a girl replaces flowers and video games replace playing outside, but this sweet snack hasn't changed at all. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 37% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Evolution of Nostalgic Advertising:** Opportunity for brands to create campaigns that highlight the changes and similarities in generational traditions. - **Digitalization of Traditional Products:** Opportunity for companies to update and modernize classic products to cater to the Information Age. - **Shift in Consumer Preferences:** Opportunity for businesses to adapt their offerings to align with the changing interests and behaviors of modern consumers. ### Sectors Adopting This - **Food and Beverage:** Opportunity for candy and gum companies to tap into nostalgia and create innovative marketing campaigns. - **Advertising and Marketing:** Opportunity for advertising agencies to develop creative strategies that bridge generational gaps and resonate with diverse target audiences. - **Toys and Entertainment:** Opportunity for toy companies to leverage the shift in play patterns and develop products that cater to the digital preferences of modern children. ## Related on Trend Hunter - [Collaboration Superhero Comics](https://www.trendhunter.com/trends/bazooka-bubble-gum-and-dc-comics.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Divergent Chewing Gum Campaigns](https://www.trendhunter.com/trends/tridifferent.md) - [Low-Cost Gifting-Ready Valentine's Candies](https://www.trendhunter.com/trends/bazooka-valentines-day-products.md) - [Chewing Gum Soda Flavors](https://www.trendhunter.com/trends/bubble-gum-soda.md) - [Childhood-Inspired Gum Products](https://www.trendhunter.com/trends/minimini-chicles-gum.md) - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md) - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Gen X Candy Campaigns](https://www.trendhunter.com/trends/barcade-campaign.md)