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# Gum-Branded Baseball Giveaways
Bazooka Debuts a Baseball Cards Giveaway and Instagram Filter

By Grace Mahas | Published 2020-10-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bazooka-celebrates
References: [instagram](https://www.instagram.com/p/CFufQjqhuAC/)

In celebration of the MLB playoffs, [Bazooka Bubble Gum](https://www.trendhunter.com/trends/bazooka-bubble-gum-and-dc-comics) joined forces with Topps' Sports & Entertainment division for a baseball-themed giveaway. Fans now have the chance to win a prize pack that features the new [limited-edition set of Bazooka Baseball Cards](https://www.trendhunter.com/trends/topps-chrome-labubu) that feature the Original Bazooka Joe Gang as well as a Big League Baseball Collector's Case from Topps and Classic Bazooka Bubble Gum.

Alongside this fun giveaway, Bazooka also unveiled its 'Bazooka Joe Face' filer on [Instagram](https://www.trendhunter.com/trends/gold-tumbler). Fans can now see what they would look like as the comic strip character. So far, the filter already has four thousand impressions with fans like Comic Book Men star Ming Chen sharing their enthusiasm about the filter.

Image Credit: Bazooka Celebrates

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 26% | Activity: 60% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Limited-edition Baseball Giveaways:** Opportunity for brands to collaborate with sports organizations for exclusive merchandise giveaways.
- **Augmented Reality Filters:** Growing trend of brands creating interactive filters on social media platforms to engage with their audience.
- **Social Media Influencer Engagement:** Increasing use of social media influencers to promote brand giveaways and engage with fans.

### Industries Being Reshaped

- **Sports Merchandise:** Opportunity for sports merchandise brands to partner with baseball organizations for limited-edition giveaways.
- **Digital Marketing:** Growing demand for digital marketing agencies specializing in the creation of interactive filters for social media platforms.
- **Influencer Marketing:** Rising need for influencer marketing agencies to connect brands with social media influencers for promotional campaigns.

## Related on Trend Hunter

- [Collaboration Superhero Comics](https://www.trendhunter.com/trends/bazooka-bubble-gum-and-dc-comics.md)
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