# Combinational Candy Treats The Bazooka Candy 'Match-Ems' are Meant to be Mixed and Matched By Michael Hemsworth | Published 2018-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bazooka-candy References: [chewboom](http://www.chewboom.com/2018/03/19/bazooka-introduces-new-interlocking-match-ems-gummies/) & [topps](http://www.topps.com/) Customization is key in the consumer product market, so the new Bazooka Candy 'Match-Ems' candy has been created with this in mind to let those with a sweet tooth try out different combinations. The [gummy candies](https://www.trendhunter.com/trends/gupperz) come in a variety of different flavors that can be mixed and matched to let consumers create 28 different flavors that are [sweet or sour](https://www.trendhunter.com/trends/trolli-sour-brite-squad). This is achieved with eight different flavors in the package that will let kids and adults alike figure out different combinations that they enjoy the most. The Bazooka Candy 'Match-Ems' candy has been created with interlocking shapes that make it easy for consumers to pair flavors together. The treats are available at grocery and convenience stores nationwide now. Image Credit: Bazooka Candy ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Candy Treats:** The popularity of customization in the consumer product market presents an opportunity for candy companies to create customizable candy options, allowing consumers to mix and match flavors to their preference. - **Interlocking Candy Shapes:** Innovating candy designs with interlocking shapes provides a unique user experience and encourages consumers to experiment with different flavor combinations, opening the door for candy companies to create new product lines. - **Sweet and Sour Flavor Combinations:** The growing interest in sweet and sour flavor profiles creates an opportunity for candy companies to develop candies with a range of flavors that can be combined to achieve different taste experiences. ### Sectors Adopting This - **Confectionery Industry:** The confectionery industry can explore the potential of customizable candy treats to drive innovation and cater to the trend of consumer customization. - **Food Packaging Industry:** Innovative packaging solutions, such as interlocking shapes for candy, can offer disruptive opportunities for the food packaging industry to create functional and interactive packaging designs. - **Retail Industry:** The retail industry can capitalize on the trend of customizable candy treats by incorporating them into their product offerings, catering to the growing consumer demand for unique and personalized experiences. ## Related on Trend Hunter - [Mix-and-Match Candies](https://www.trendhunter.com/trends/juicy-drop-mashups.md) - [Customized Candy Mix Experiences](https://www.trendhunter.com/trends/itsugar-chewsyourmix.md) - [Elevated Custom Retailer Gummies](https://www.trendhunter.com/trends/foxtrot-gummy-mixes.md) - [3D Animal Gummies](https://www.trendhunter.com/trends/gummy-mystery-cube.md) - [Multi-Textured Candy Products](https://www.trendhunter.com/trends/shaqalicious-slams.md) - [Multisensory Gummy Candies](https://www.trendhunter.com/trends/stuffed-puffs-gummy-fuzions.md) - [Frighteningly Festive Candy Products](https://www.trendhunter.com/trends/bazooka-candy-brands-halloween.md) - [Regional Texture-Driven Candy Products](https://www.trendhunter.com/trends/the-haribo-starmix.md) - [Candy Shelled Gummies](https://www.trendhunter.com/trends/gummisnaps.md)