# Minimalist Meditative Editorials The Bazaar Art China 'Zen Awakening' Photoshoot is Serene By Meghan Young | Published 2013-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bazaar-art-china-zen-awakening References: [behance.net](http://www.behance.net/gallery/BAZAAR-Art-Editorial/9019531) & [matthieubelin](http://www.matthieubelin.com/) Quiet and calm, the Bazaar Art China 'Zen Awakening' editorial is aptly titled. As though entertaining a [meditative spirit](https://www.trendhunter.com/trends/b-halfmoon1), the models coexist softly in surroundings and outfits that celebrate their [exotic heritage](https://www.trendhunter.com/trends/new-travel-campaign). Whether it is the [warmth of wood](https://www.trendhunter.com/trends/vipassa) or the starkness of ivory clothing, the imagery will mesmerize audiences immediately. Shot by Matthieu Belin, a French photographer based in Shanghai, China, the Bazaar Art China 'Zen Awakening' editorial could also be considered a interpretation of the iconic ying yang symbol with the female and male models embodying one or the other. Despite what appears to be a lack of emotion between the two, there is a tenderness that is undeniable. The Bazaar Art China 'Zen Awakening' editorial was perfected by fashion editor Ting TIng, stylist Wang Yao and makeup artist Seven. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 80% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Exotic Heritage Celebrations:** There is an opportunity for photographers and fashion designers to celebrate cultures from around the world in a serene and minimalistic way. - **Gender-bending Editorials:** There is an opportunity for photographers and fashion designers to explore gender fluidity and create editorials that blur the lines between traditional gender roles. - **Meditative Brand Advertising:** There is an opportunity for companies to create advertising campaigns that use meditative and calming imagery to promote their products or services. ### Who This Affects Most - **Fashion Industry:** The fashion industry can use the inspiration from this editorial to create new collections that are rooted in culture and celebrate diversity. - **Photography Industry:** The photography industry can explore the use of minimalistic and calming imagery in commercial and editorial photography. - **Marketing Industry:** The marketing industry can utilize the trend of meditative imagery in creating advertising campaigns to promote products and services in a calming and relaxing way. ## Related on Trend Hunter - [Zen-Like Shopping Malls](https://www.trendhunter.com/trends/zenlike-shopping-mall.md) - [Concept-Driven Retail Experiences](https://www.trendhunter.com/trends/miya-ando-x-saint-laurent.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Minimal Timber Retreats](https://www.trendhunter.com/trends/zenhouse.md) - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md) - [Miniature Tranquil Garden Playsets](https://www.trendhunter.com/trends/metazen.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Minimalist Meaningful Living Exhibitions](https://www.trendhunter.com/trends/meaningful-living.md)