# Elevated All-Natural Grooming Lines BAZ & CO Launches a New Men's Skincare Brand Under Waitrose By Kanesa D | Published 2025-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/baz-and-co References: [naturalproductsonline](https://www.naturalproductsonline.co.uk/whats-new-in-store/baz-co-elevates-mens-skincare-with-exclusive-to-waitrose-launch/) & [bazandcoskincare](http://www.bazandcoskincare.com)  BAZ & CO is officially launching a new skincare brand at [Waitrose](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote), specifically providing solutions for the male grooming industry. Arriving under Waitrose's BrandsNew Programme, this brand will specifically cater to [men's skincare enthusiasts](https://www.trendhunter.com/trends/caldera-lab1) while helping the industry shift away from harmful chemicals. BAZ & CO's star ingredient is basil, something that it uses as a base for its skincare products. With products like the Restore & Awaken Body Wash, Brightening 2-in-1 Exfoliator & Cleanser, Skin Food Moisturiser, and Naturally Fresh Deodorant, the BAZ & CO brand hopes to also encourage the [men's grooming industry](https://www.trendhunter.com/trends/magnolia-league) to swap to more sustainable alternatives. As a result, all of the brand's products are free from synthetic additives and utilize compostable packaging. Image Credit: BAZ & CO ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 61% | Activity: 62% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Natural Ingredient-based Skincare:** Harnessing the power of natural ingredients like basil for skincare formulations challenges conventional chemical-laden products. - **Eco-friendly Packaging Solutions:** Compostable packaging aligns with sustainable consumer preferences and diminishes the environmental footprint of personal care products. - **Men's Grooming Market Expansion:** The increasing demand for male-specific skincare signifies a broadening market focus beyond traditional demographics. - **All-natural Grooming Products:** The shift to all-natural grooming products addresses consumer concerns about the long-term impact of synthetic chemicals. ### Who This Affects Most - **Sustainable Beauty Industry:** Innovations in eco-friendly packaging and natural formulations are redefining standards within the beauty sector. - **Male Skincare Industry:** The development of tailored skincare solutions for men signifies emerging specialization within the broader cosmetics field. - **Green Consumer Markets:** Products emphasizing natural ingredients and sustainable practices cater to the rising segment of eco-conscious consumers. ## Related on Trend Hunter - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md) - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md) - [Limited-Ingredient Skincare](https://www.trendhunter.com/trends/true-barrier-for-men.md) - [High-Performance Balancing Bodycare](https://www.trendhunter.com/trends/prepare-to-perform.md) - [Modern Men's Skincare Lines](https://www.trendhunter.com/trends/magnolia-league.md) - [Men's Personal Care Rebrands](https://www.trendhunter.com/trends/premium-collection.md)