# Luxury Plant-Based Cosmetics The Baylis & Harding Kindness+ Line is at Target By Michael Hemsworth | Published 2023-04-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/baylis-harding-kindness References: [drugstorenews](https://drugstorenews.com/baylis-harding-launches-kindness-target) & [baylisandharding](https://baylisandharding.com) The Baylis & Harding Kindness+ line is being launched at [Target](https://www.trendhunter.com/trends/beloved-by-love-beauty-and-planet-products) as a luxurious range of cosmetic products that prioritize a plant-based formula with a cost-effective profile to boot. The products feature a 98% naturally derived formula that include two [plant-based hand cleansers and moisturizers](https://www.trendhunter.com/trends/all-day-fresh-body-wash), which are infused with both hyaluronic acid and vitamin C. The products are being launched at Target locations nationwide where they'll help draw in curious shoppers with their paraben-free, dye-free, silicone-free and SLS-free formulas. The use of 100% recycled post-consumer recycled (PCR) plastic for the bottles further enhances the product's sustainability profile. Co-Owner Tania Slater spoke on the new Baylis & Harding Kindness+ line saying, "We know that the powerful actives and [clean formulas](https://www.trendhunter.com/trends/clean-beauty-lines) of derma-care products need not be the purview of only the face. We feel strongly that launching with Target for the U.S. market is the perfect partner in reaching the consumer who is interested in skin health and wellness for the entire body and at a sustainable price point.” ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 66% | Activity: 89% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Luxury Plant-based Cosmetics:** The demand for cruelty-free, vegan, and sustainable cosmetic products is increasing, presenting an opportunity for new and established brands to tap into this growing market. - **Natural Derma-care Products:** The launch of plant-based hand cleansers and moisturizers infused with hyaluronic acid and vitamin C represents a disruptive innovation opportunity in the personal care industry. - **Sustainable Packaging:** The use of 100% recycled post-consumer recycled (PCR) plastic for the bottles of the Baylis & Harding Kindness+ line presents an opportunity for other cosmetic manufacturers to adopt eco-friendly packaging materials. ### Who This Affects Most - **Personal Care Industry:** The Baylis & Harding Kindness+ line represents a brand that prioritizes natural and sustainable personal care products. - **Cosmetic Industry:** The launch of the Baylis & Harding Kindness+ line reflects a shift in the cosmetic industry towards cruelty-free, vegan, and sustainable cosmetic products. - **Sustainable Packaging Industry:** The use of 100% recycled post-consumer recycled (PCR) plastic for the bottles of the Baylis & Harding Kindness+ line presents opportunities for the sustainable packaging industry to innovate and further develop eco-friendly packaging. ## Related on Trend Hunter - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md) - [Sensorial Personal Care Products](https://www.trendhunter.com/trends/osana-naturals.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Exclusive Retailer Cleaning Products](https://www.trendhunter.com/trends/branch-basic-products.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md) - [Mood-Boosting Body Washes](https://www.trendhunter.com/trends/vegan-body-wash-collection.md) - [Ethical Skin-Nourishing Cosmetics](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection.md) - [Ethical Clean Beauty Lines](https://www.trendhunter.com/trends/clean-beauty-lines.md) - [Targeted Sensitive Haircare Products](https://www.trendhunter.com/trends/california-naturals-super-moisture-collection.md)