# Psychedelic Sniffer Ads The Bayer Nazol Campaign is Filled With Groovy Illustrations By Meghan Young | Published 2011-12-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bayer-nazol-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/12/bayer-nazol-smells-of-the-world-countryside-smells-of-the-world-city-smells-of-the-world-sea/) & [bbdo](http://www.bbdo.com/) For many, the winter season should actually be called the snuffly season, but as the [Bayer](https://www.trendhunter.com/trends/astepro) Nazol campaign illustrates, that might not have to be the case for much longer. With the help of this particular [nasal spray](https://www.trendhunter.com/trends/decongestant-nasal-spray-1), people suffering from seasonal colds will be able to bypass the plugged nose stage. Conceived by [BBDO](https://www.trendhunter.com/trends/snowfall), an ad agency based in Moscow, Russia, the Bayer Nazol campaign is a series of illustrations that beautifully show how this product, "Wakes your nose up to the smells of the world," as its tag line states. From the calm countryside to the bustling city streets, the Bayer Nazol campaign captures a colorful world that really depicts how wonderfully smelly everything really is. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 18% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Illustrated Advertising:** Opportunity for brands to utilize colorful and imaginative illustrations in their advertising campaigns. - **Nasal Health:** Growing consumer demand for innovative nasal health products that provide relief from seasonal colds and congestion. - **Enhanced Sensory Experience:** Increasing interest in products that awaken and enhance the sense of smell. ### Industries Being Reshaped - **Advertising:** Opportunity for ad agencies to incorporate creative and visually appealing illustrations into their advertising strategies. - **Healthcare:** Disruptive innovation opportunity for companies to develop advanced nasal health products with improved efficacy and faster relief. - **Fragrance and Perfume:** Potential for fragrance and perfume companies to create scents that enhance the olfactory experience and awaken the sense of smell. ## Related on Trend Hunter - [Pocket-Sized Nasal Inhalers](https://www.trendhunter.com/trends/snufff.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Aromatic Winter Scarves](https://www.trendhunter.com/trends/ricola-capsule.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Neuroscientific Bodycare Campaigns](https://www.trendhunter.com/trends/scent-alchemy.md) - [Soothing Menthol Nasal Strips](https://www.trendhunter.com/trends/breathe-right-menthol-scented.md)