# Graffiti-Enhanced Promotions Bayer Aspirin Markets Pain Relief with Ads in Romanian Subways By Katie Cordrey | Published 2010-04-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bayer-aspirin References: [existingvisual](http://www.existingvisual.com/2010/04/08/bayer-aspirin-500-headache/) & [coloribus](http://www.coloribus.com/adsarchive/commercials/aspirin_500_campaign_in_romania/) Taking advantage of subway architecture by using its walls, pipes and stairs, Romanian advertising agency [Graffiti BBDO](https://www.trendhunter.com/trends/museum-of-graffiti1) created Bayer Aspirin promotional installations in transit corridors. The Bayer Aspirin marketing combines internally lit billboard displays in subways with [graffiti-inspired figures](https://www.trendhunter.com/trends/1664-x-andre-saraiva) of people suffering pain. Ad captions read, “Headaches?”, “Back pain?”, “Muscle pain?” then suggest Bayer Aspirin as the remedy. The clever use of formal billboards with informal hand-painting creates an engaging [subway ad display](https://www.trendhunter.com/trends/dreamies-treats). **Implications** - Advertising agency Graffiti BBDO has once again created another highly eye-catching advertising display for one of their top clients. With creative director Mihai Gongu behind this graffiti-enhanced promotion, you can bet that the client Aspirin is going to be highly pleased with the results of this most recent advertisement. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 69% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Transit Advertising:** Utilizing subway architecture for innovative ad displays. - **Graffiti Marketing:** Incorporating graffiti-inspired art into promotional installations. - **Engaging Billboards:** Combining formal billboard displays with informal hand-painted elements. ### Where This Applies - **Advertising:** Opportunity for agencies to create eye-catching transit ads. - **Pharmaceutical:** Potential for pharmaceutical companies to market their pain relief products in unique ways. - **Outdoor Advertising:** Innovative approaches to engage audiences through creative billboards in various locations. ## Related on Trend Hunter - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Sporty Pharmaceutical Campaigns](https://www.trendhunter.com/trends/advil-x-the-nfl.md) - [Graffiti-Inspired Branding Campaigns](https://www.trendhunter.com/trends/mosaic-north-america.md) - [AI-Powered Pain Visualization Experiences](https://www.trendhunter.com/trends/art-of-release.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)