# Painfully Personified Tool Ads The Bayer Aspirin For Workache Campaign is Full of Discomfort By Meghan Young | Published 2013-05-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bayer-aspirin-for-workache References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/05/bayer-aspirin-heads/) & [bbdo](http://www.bbdo.com/) The [Bayer](https://www.trendhunter.com/trends/astepro-allergy-campaign) Aspirin For Workache ad campaign personifies the tools of certain trades to illustrate how painful a headache at work can be. With every hammer, staple and slice people perform while suffering from such common yet inconvenient pain, it will feel as though they themselves are the tools they use. Conceived and executed by [BBDO](https://www.trendhunter.com/trends/couch-counseling), an ad agency based in Santiago, Chile, the Bayer Aspirin For Workache ad campaign poured everything it had into these tools in order to people to feel the discomfort themselves. It was art directed and copy written by Pablo Aburto, Marcelo Palma and Cristian Seisdedos with creative direction by Ingrid Lira. Shot by Patricio Pescetto, the images were illustrated by La mano estudio. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Personified Tool Ads:** The trend of personifying tools in advertisements creates a unique and engaging way to showcase product benefits and evoke consumer empathy. - **Illustration in Ad Campaigns:** The use of illustrated images in ad campaigns provides a visually striking and memorable way to communicate a message to the audience. - **Emphasizing Workplace Pain:** Highlighting the discomfort of headaches at work in advertising campaigns acknowledges a common problem and presents opportunities for pain relief and preventive solutions. ### Who This Affects Most - **Advertising:** The advertising industry can leverage the trend of personifying tools and using illustrations to create impactful campaigns that resonate with consumers. - **Pharmaceuticals:** The pharmaceutical industry can explore innovative pain relief solutions that specifically target and alleviate workplace headaches, addressing a common issue among workers. - **Workplace Health and Wellness:** The workplace health and wellness industry can develop programs and products that help prevent and manage work-related headaches, providing relief and improving productivity for employees. ## Related on Trend Hunter - [Sporty Pharmaceutical Campaigns](https://www.trendhunter.com/trends/advil-x-the-nfl.md) - [Boxing-Inspired Measuring Tools Campaigns](https://www.trendhunter.com/trends/bosch-power-toolsboschpowertoolshaspremieredanewmarketingcampaigntitled.md) - [AI-Powered Pain Visualization Experiences](https://www.trendhunter.com/trends/art-of-release.md) - [Wasp Perspective Beauty Campaigns](https://www.trendhunter.com/trends/perfectly-imperfect.md) - [Branded Tool Bar Designs](https://www.trendhunter.com/trends/toolbar.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md)