# Sustainable Pastel Swimwear Bay 2 Swimwear Offers Adorable and Sustainable Swimwear By Grace Mahas | Published 2022-03-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bay-2-swimwear References: [bay2swimwear](https://bay2swimwear.com/collections/all) Bay 2 Swimwear -- the beloved swimwear brand renowned for its high-quality, [sustainable pieces](https://www.trendhunter.com/trends/ocean-flex) -- offers a range of [pastel bathing suits](https://www.trendhunter.com/trends/bathing-belle-swimwear). The brand was launched by Jillian who "was always been in search of her ideal swimsuit—one that looked and felt high-end, stayed put in the waves and didn’t cause a maze of tan lines." This pursuit led her to create Bay 2 Swimwear, a unique swimwear line inspired by her experiences living and working on the beaches of New York City. Bay 2 Swimwear is a brand that passionately supports [environmental and small business initiatives](https://www.trendhunter.com/trends/versatile-sustainable-swimwear). According to the brand, "whenever possible, materials and labor are locally sourced, and packaging is made from recycled paper." The entire Bay 2 Swimwear collection is available to shop online. Image Credit: Bay 2 Swimwear ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 93% | Activity: 85% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Pastel Sustainable Fashion:** Opportunity for sustainable fashion brands to create pastel collections using locally sourced materials and packaging that promote eco-friendliness. - **Small Business Sustainable Initiatives:** Sustainability can be a key factor for small businesses to promote their brands and differentiate from competitors, using locally sourced materials and eco-friendly packaging. - **Eco-friendly Swimwear:** Opportunity to create fashionable and sustainable swimwear that does not harm the environment and uses locally sourced materials to create unique designs. ### Where This Applies - **Sustainable Fashion Industry:** Opportunity to create pastel sustainable collections using locally sourced materials and packaging to promote eco-friendliness in the fashion industry. - **Small Business Industry:** Promoting sustainability can be a key factor for small businesses to differentiate from competitors and create a sustainable brand image. - **Swimwear Industry:** Opportunity to create sustainable swimwear that does not harm the environment and uses locally sourced materials to create unique designs. ## Related on Trend Hunter - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Inclusive Sustainable Swimwear](https://www.trendhunter.com/trends/versatile-sustainable-swimwear.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Modern Low-Impact Swimwear](https://www.trendhunter.com/trends/vitamin-a-1.md)