# Botanical Booze-Free Beverages Bax Botanics Non-Alcoholic Cocktails Come in Two Flavors By Michael Hemsworth | Published 2022-06-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bax-botanics References: [foodbev](https://www.foodbev.com/news/bax-botanics-unveils-premium-alcohol-free-rtd-cans/) & [baxbotanics](https://www.baxbotanics.com)  The Bax Botanics non-alcoholic cocktails are launching as a ready-to-drink canned refreshment for consumers to try out when looking for an alternative to boozy beverages on the market. The drinks come in two flavors including Zingy Lemon Verbena & Tonic and Smooth Sea Buckthorn & Tonic, which are both crafted with a complex blend of botanicals. Launching in the UK, the drinks can be purchased online for £2.40 each. Founder Rose Bax commented on the Bax Botanics non-alcoholic cocktails saying, "We created our canned serves to make exploring alcohol-free, distilled drinks even easier for everyone. More and more people are seeking out the highest quality and the most unique flavours in their RTDs. We hope we’re serving up a little bit of luxury for the summer for those who want to enjoy a special treat at picnics, barbeques or road trips.” ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 28% | Activity: 49% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Beverages:** The rise in demand for non-alcoholic beverages presents a great opportunity for businesses to create unique and flavorful drinks for those seeking an alternative to traditional alcoholic beverages. - **Botanical Ingredients:** Incorporating botanical ingredients into beverage recipes presents an opportunity for businesses to create unique, complex and healthy drinks. - **Ready-to-drink Beverages:** A shift towards convenience and on-the-go options presents an opportunity for businesses to create innovative and high-quality ready-to-drink beverage products. ### Who This Affects Most - **Beverage:** The beverage industry can explore the use of botanical ingredients and create new non-alcoholic beverages that cater to individuals seeking alternative options. - **Hospitality:** The hospitality industry can adopt these non-alcoholic beverages as a part of their menu options to cater to the growing demand for healthy and flavorful drinks. - **Retail:** The retail industry can capitalize on the growing demand for non-alcoholic and ready-to-drink beverages to create innovative marketing strategies and promotions. ## Related on Trend Hunter - [Botanically Brewed Canned Cocktails](https://www.trendhunter.com/trends/zero-proof-cocktails.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Non-Carbonated Booze-Free Cocktails](https://www.trendhunter.com/trends/muddle-and-mint.md) - [Low-Calorie Ready-to-Drink Mocktails](https://www.trendhunter.com/trends/naked-life-spirits.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/york-zero.md) - [Whimsical Booze-Free Beverages](https://www.trendhunter.com/trends/everything-but-the-booze.md) - [RTD No-Alcohol Cocktails](https://www.trendhunter.com/trends/booze-free-cocktails.md) - [Botanical Cocktail-Like Refreshments](https://www.trendhunter.com/trends/optimist-cali-spritz.md)