# Tech-Focused Contact Lenses The Bausch + Lomb Ultra Contacts Hydrate and Reduce Strain By Jana Pijak | Published 2016-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bausch-lomb-ultra References: [aop.org.uk](https://www.aop.org.uk/ot/industry/contact-lenses/2016/06/07/new-ultra-contact-lenses-created-for-the-digital-age) & [bausch](http://www.bausch.com/) The [Bausch + Lomb](https://www.trendhunter.com/trends/bausch-lomb-infuse-multifocal-silicone-hydrogel) Ultra contact lenses will be introduced to the UK market next month and are designed to hydrate the eyes while reducing strain over time. Ideal for those suffering from blurred vision, fatigue or eye strain that is often linked to prolonged technology use, these [silicone hydrogel contacts](https://www.trendhunter.com/trends/fairy-1-day) boast a patented MoistureSeal technology. This unique seal provides the perfect balance between hydration and comfort. Bausch + Lomb's "manufacturing process comprises of two distinct phases of polymerisation" to offer a higher water content than most competing products on the market. The contact lenses' moisturizing design keeps eyes feeling fresh and prevents dryness that can contribute to strain. Additionally, a trial of the lenses can be accessed for free via Bausch + Lomb's website. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 14% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Hydrating Contact Lenses:** Develop and market contact lenses that use MoistureSeal technology to keep the eyes hydrated and reduce strain, with potential for further research and development. - **Technology-connected Eye Care:** Explore and invest in innovative eye care products that target the increasing problem of eye strain caused by technology use. - **Free Trial Offerings:** Offer free trial lenses via company website or partner with optometrists to more efficiently provide the product to interested consumers. ### Who This Affects Most - **Optometry:** Partner with eye care professionals to provide the contact lenses to customers and explore additional solutions for eye strain and related issues. - **Medical Technology:** Design and develop technology-driven eye care solutions that target the issue of eye strain caused by technology use, with potential for additional product offerings. - **Consumer Technology:** Partner with technology companies or conduct research to develop additional products that work to alleviate eye strain caused by technology use. ## Related on Trend Hunter - [Presbyopia Contact Lenses](https://www.trendhunter.com/trends/bausch-lomb-infuse-multifocal-silicone-hydrogel.md) - [Moisturizing Daily Contacts](https://www.trendhunter.com/trends/vista-plus.md) - [Blink-Moisturizing Contacts](https://www.trendhunter.com/trends/terasaki-institute.md) - [Increased Lubricity Contact Lenses](https://www.trendhunter.com/trends/alcon-dailies-total1-for-astigmatism.md) - [Naturally Inspired Eye Drops](https://www.trendhunter.com/trends/biotrue-hydration-boost-eye-drops.md) - [Extra-Gentle Eye Care Solutions](https://www.trendhunter.com/trends/biotrue-products.md) - [Hydrogel Daily Contact Lenses](https://www.trendhunter.com/trends/hydrogel-lenses.md) - [Anti-Allergy Contact Lenses](https://www.trendhunter.com/trends/acuvue-theravision.md) - [Myopia-Focused Contact Lenses](https://www.trendhunter.com/trends/myopia-control.md)