# Dry Eye Dietary Supplements Bausch + Lomb Blink NutriTears Works from the Inside Out By Michael Hemsworth | Published 2024-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bausch-lomb-blink-nutritears References: [drugstorenews](https://drugstorenews.com/news-briefs/2024-06-18?article=bausch-lombs-blink-nutritears-target-root-causes-dry-eyes) & [bausch](https://www.bausch.com)  The Bausch + Lomb [Blink NutriTears](https://www.justblink.com/products/blink-nutritears/) dietary supplement is an over-the-counter health product targeted towards consumers who deal with the discomfort of dry eyes on a daily basis. The supplement is formulated to target the root causes of dry eyes and will aid the body by promoting healthy tear production for natural relief from the irritation. The supplement was crafted by a group of eye care and nutritional experts, and features a proprietary blend of lutein, zeaxanthin, curcumin and vitamin D. Consumers looking to incorporate the supplement into their daily regime can start picking it up at major retailers and online by the end of July. Executive Vice President, Consumer John Ferris spoke on the [Bausch + Lomb Blink](https://www.trendhunter.com/trends/biotrue-hydration-boost-eye-drops) NutriTears dietary supplement saying, "We offer dry eye sufferers a wide array of options that target the ocular surface, but many consumers are looking for options that go beyond eye drops. With Blink NutriTears, consumers now have a first-of-its-kind clinically proven nutritional supplement that helps hydrate their eyes from within and provides long-lasting relief. It will be an outstanding complement to our growing dry eye portfolio.” ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 14% | Activity: 18% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Nutritional Eye Care:** The rise of dietary supplements focused on ocular health is revolutionizing the treatment of common eye issues. - **Inside-out Wellness:** A movement towards internally targeted health solutions is expanding consumer options for managing chronic conditions like dry eyes. - **Clinically Proven Supplements:** The demand for scientifically validated health products is driving innovation in the supplement industry. ### Industries Being Reshaped - **Dietary Supplements:** The integration of eye health into dietary supplements represents a significant leap in nutritional product offerings. - **Eye Care:** The eye care industry is evolving with products that tackle eye issues from within rather than just treating symptoms externally. - **Health and Wellness Retail:** Retailers are increasingly stocking innovative health products like Blink NutriTears that appeal to consumers seeking holistic remedies. ## Related on Trend Hunter - [All-in-One Eye Supplements](https://www.trendhunter.com/trends/ocular-supplement.md) - [Senior Eye Support Supplements](https://www.trendhunter.com/trends/ocuvite-adult-50.md) - [Ultra-Lubricating Eye Drops](https://www.trendhunter.com/trends/lubricant-eye-drops.md) - [Eyes-Focused Natural Supplements](https://www.trendhunter.com/trends/digital-eye-strain1.md) - [Naturally Inspired Eye Drops](https://www.trendhunter.com/trends/biotrue-hydration-boost-eye-drops.md) - [Vision Support Dietary Supplements](https://www.trendhunter.com/trends/vision-vitamins.md) - [Digital Wellness Supplements](https://www.trendhunter.com/trends/digital-wellness-supplement.md) - [Easily Absorbed Eye Vitamins](https://www.trendhunter.com/trends/eye-vitamins.md) - [Dual-Delivery Eye Health Products](https://www.trendhunter.com/trends/dual-relief-delivery-system.md)