# Tree-Powered Sustainable Skincare Baum is a New Shiseido Brand Focused on "the Power of Trees" By Laura McQuarrie | Published 2020-03-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/baum References: [dfnionline](https://www.dfnionline.com/latest-news/shiseido-sustainable-skincare-brand-baum-23-03-2020/) & [corp.shiseido](https://corp.shiseido.com/en/news/detail.html?n=00000000002883) Baum is the name of a new sustainable skincare brand from [Shiseido](https://www.trendhunter.com/trends/shiseido-investment) that will be launching dozens of products based on "the power of trees” and living in harmony with nature. For centuries, Japanese people have valued coexistence with nature and this new skincare line is centered on sustainability and three main characteristics found in trees: water storage, growth and environmental defense. The brand's products boast clean ingredients with formulas that are 90% natural in origin. Naturally, Baum works with [tree-derived natural fragrances](https://www.trendhunter.com/trends/limited-edition-cedarwood) to inspire calming and relaxation, much like the way forest bathing offers a feeling of well-being and connection. Notably, Baum's products are packaged in [upcycled wood materials](https://www.trendhunter.com/trends/abney-effect), such as offcuts from the furniture manufacturing process. Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 48% | Activity: 63% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Skincare:** Disruptive innovation opportunity: Developing skincare products that prioritize sustainability and use natural ingredients. - **Tree-derived Ingredients:** Disruptive innovation opportunity: Exploring the potential of tree-derived ingredients in skincare formulations. - **Upcycled Packaging:** Disruptive innovation opportunity: Creating packaging materials from upcycled and sustainable sources for skincare products. ### Industries Being Reshaped - **Skincare:** Disruptive innovation opportunity: Integrating sustainability into the skincare industry by focusing on clean, natural ingredients and eco-friendly packaging. - **Fragrance:** Disruptive innovation opportunity: Researching and incorporating tree-derived natural fragrances into the fragrance industry. - **Furniture Manufacturing:** Disruptive innovation opportunity: Collaborating with furniture manufacturers to repurpose offcuts and create sustainable packaging materials for various industries. ## Related on Trend Hunter - [Sensorial Bodycare Duos](https://www.trendhunter.com/trends/baude.md) - [Elevated All-Natural Grooming Lines](https://www.trendhunter.com/trends/baz-and-co.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [Tree-Planting Spa Initiatives](https://www.trendhunter.com/trends/environmental-sustainability-program.md) - [Tree Scrap Body Washes](https://www.trendhunter.com/trends/laurel-bath-house-mourning-wood.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Potent Plant-Powered Cosmetics](https://www.trendhunter.com/trends/keya-skincare.md) - [Woodsy Body Washes](https://www.trendhunter.com/trends/savon-du-bois.md) - [Winter-Inspired Skincare Scents](https://www.trendhunter.com/trends/limited-edition-cedarwood.md)