# Toasted Sidekick Campaigns These Bauducco Toast Ads Feature Batman and Robin By Leslie Chen | Published 2013-07-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bauducco-toast References: [adsoftheworld](http://adsoftheworld.com/media/print/bauducco_toast_band) & [almapbbdo.br](http://www.almapbbdo.com.br/) These Bauducco Toast print ads take a [clever and humorous route](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching) rather than a wholesome family approach like most others do. Created by advertising agency [AlmapBBDO](https://www.trendhunter.com/trends/johnnie-walker-fifa-world-cup-2026) from Sao Paulo, Brazil, the campaign includes two images of pop culture icons like Batman and Robin and The Beatles. The main figures - like Batman - are given jam jars for their head, while their lesser known partners are represented by a piece of toast which is meant to be the supporting role to jam. Accompanied with the copy "Never underestimate the supporting role," the images from this Bauducco Toast campaign are so appealing because they're recognizable no matter where you're from. The brilliance of the Bauducco Toast ads are their combined use of visuals with words to create a direct and relatable message. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 81% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Clever Advertising Campaigns:** Opportunity for brands to create memorable and engaging advertising campaigns that take a clever and humorous approach. - **Pop Culture References:** Opportunity to incorporate popular icons and references into marketing materials to resonate with a wide audience. - **Visual-verbal Integration:** Opportunity to utilize a combination of visuals and words to create a powerful and relatable advertising message. ### Who This Affects Most - **Food and Beverage:** Opportunity for food and beverage brands to create innovative and memorable marketing campaigns that stand out from the competition. - **Advertising and Marketing:** Opportunity for advertising agencies to develop creative and effective campaigns that capture consumer attention. - **Entertainment:** Opportunity for entertainment brands to leverage pop culture references in their advertising to attract and engage fans. ## Related on Trend Hunter - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Bread Brand Characters](https://www.trendhunter.com/trends/bread-brand.md) - [Superhero Snack Campaigns](https://www.trendhunter.com/trends/black-ghost-chilli-chicken-wings.md) - [Caped Crusader Cookie Campaigns](https://www.trendhunter.com/trends/oreo-promotion.md) - [Re-Energized Snack Campaigns](https://www.trendhunter.com/trends/speakie-snackie-campaign.md) - [Comforting Oat Bar Ads](https://www.trendhunter.com/trends/campaign-for-bobos.md) - [Courtroom Drama-Inspired Campaigns](https://www.trendhunter.com/trends/butterkist1.md) - [Superhero-Themed Nut Campaigns](https://www.trendhunter.com/trends/groot-gets-crackin-campaign.md) - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md)