# Artistic Fast Food Joints The McDonald's in Batumi, Georgia is a Feat of Fast Food Architecture By Brandon Bastaldo | Published 2013-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/batumi-georgia References: [architizer](http://www.architizer.com/en_us/blog/dyn/81726/architecture-hamburgers-take-a-look-at-this-deluxe-georgian-mcdonalds/) & [khmaladze.ge](http://khmaladze.ge/flash.html) For most people growing up in North America, going to popular fast food chains like McDonald's is a very familiar experience, but this particular location of the Golden Arches in Batumi, Georgia is certain to be like no other food dive you've seen before. Visiting McDonald's immediately evokes images of this worldwide fast food franchise's iconic red and gold colors, but thanks to the creative work of the design team known as the KHMALADZE Architects, this Batumi, Georgia McDonald's location is showing that fast food, high-art and overall efficiency make a potent mixture. Given the task of designing a facility that combines a gas fueling station and McDonald's eatery in the middle of a busy city center in Batumi, the KHMALADZE Architects designed this building of design excellence and if not for the sign out front, you would never guess this place serves double cheeseburgers. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 57% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Artistic Fast Food Architecture:** The innovative design of fast food joints like the McDonald's in Batumi, Georgia demonstrates the potential for blending creativity and efficiency in the food industry. - **Combining Different Functions:** The integration of a gas fueling station and a McDonald's eatery in one building, as seen in Batumi, Georgia, shows the disruptive potential of combining different businesses under one roof. - **Unique Customer Experiences:** The Batumi, Georgia McDonald's location showcases the trend of offering customers a unique and memorable dining experience through unconventional aesthetics and design. ### Sectors Adopting This - **Fast Food:** The fast food industry can benefit from incorporating innovative and artistic designs into their locations to attract customers and differentiate themselves from competitors. - **Architecture:** The field of architecture has an opportunity to explore the integration of different functions and the fusion of art and practicality, as demonstrated by the McDonald's in Batumi, Georgia. - **Gas Stations:** Gas stations can look to the Batumi, Georgia McDonald's as inspiration for incorporating additional services and enhancing the overall customer experience at their facilities. ## Related on Trend Hunter - [Fast Food Restaurant-Turned Nightclub](https://www.trendhunter.com/trends/nyugati-lounge.md) - [Digital-Only Drive-Through Lanes](https://www.trendhunter.com/trends/mcdonalds-in-forth-worth.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Nostalgia-Inspired Fast Food Concepts](https://www.trendhunter.com/trends/fast-food-concept.md) - [French Fry-Shaped Pop-Ups](https://www.trendhunter.com/trends/fry-thru.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md)