# Multi-Functional Weaponized Mugs The Battle Mug Can Creatively Attach to Multiple Accessories By Tana Makmanee | Published 2013-03-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/battle-mug References: [gearhungry](http://www.gearhungry.com/2013/03/battle-mug.html) & [shop.battlemug](http://shop.battlemug.com/Battle-Mug-BM001.htm) Anyone looking to add some striking pieces of kitchenware to their mug collection will absolutely love this Battle Mug, which looks more like a military piece of equipment than something to drink out of. This drinking container is as tall as a beer glass, features ridges all down the side, and has a handle that is tough enough for battle. Not only does this manly drinking mug look as if it's out of a video game, but it also comes equipped with rails that you can use to attach to a variety of other objects such as a tactical light, laser or bayonet. This weapon-inspired mug is perfect for anyone looking to upgrade their ordinary drinking devices with hardcore military-like accessories. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 32% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Key Themes Behind This Trend - **Militarization of Everyday Objects:** There is an opportunity for companies to create more products that blend traditional household items with military design and function - **Modular, Customizable Kitchenware:** The Battle Mug demonstrates opportunity for companies to create customizable mugs that can be modified with accessories, similar to how people customize their personal electronics with interchangeable parts - **Novelty Kitchenware for Men:** While novelty kitchenware has long been popular for women, there is an untapped market for companies to create unique and masculine kitchenware like the Battle Mug. ### Where This Applies - **Kitchenware:** Companies in the kitchenware industry can explore designs that incorporate military design and function to appeal to a new demographic of consumers - **Tactical Gear:** Companies in the tactical gear industry can create more modular and customizable products like the Battle Mug that can be used in a variety of different contexts - **Gifts and Novelty Items:** Companies that sell gifts and novelty items can create products like the Battle Mug that appeal to men who are interested in military aesthetics and functionality. ## Related on Trend Hunter - [Utensil Holding Mugs](https://www.trendhunter.com/trends/1handmug.md) - [Bell-Shaped Coffee Mugs](https://www.trendhunter.com/trends/mario-mug.md) - [Magnetic Gym Caddy Accessories](https://www.trendhunter.com/trends/magnetic-gym-caddy.md) - [Innovative Camping Multi-tools](https://www.trendhunter.com/trends/camping-multitools.md) - [Magnetic Titanium Utensil Accessories](https://www.trendhunter.com/trends/eati-mag.md) - [Temperature-Regulating Coffee Mugs](https://www.trendhunter.com/trends/cauldryn-coffee-pro.md) - [AI-Enhanced Smart Mugs](https://www.trendhunter.com/trends/pixelmug.md) - [Sci-Fi Show Drinking Vessels](https://www.trendhunter.com/trends/corkcicle-x-star-wars.md) - [Multifunction Travel Handles](https://www.trendhunter.com/trends/tank-series.md)