# Guerrilla Ads in Urinals Battery Energy Drink Campaign By Ayman | Published 2008-07-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/battery-energy-guerrilla References: [adsoftheworld](http://adsoftheworld.com/media/ambient/battery_energy_drink_hole?size=_original) & [batterydrink](http://www.batterydrink.com/) This new guerrilla campaign for **Battery** Energy Drink uses urinals as a medium to promote the strength of the product. Trend Hunter has previously featured a similar campaign for Eisenbahn Strong Golden Ale, but I think the execution of this Battery Energy Drink guerrilla campaign is much more creative and effective. Battery is the #1 energy drink in Finland, by Oy Sinebrychoff Ab, with about the same amount of caffeine as a cup of espresso coffee. In addition to creating the illusion that your pee has cracked the urinals via stickers, the campaign creatively places a poster of the drink above the urinals, right where your head would be. The poster creates the illusion that you are drinking Battery while peeing (and breaking the urinals). I think it's a great enhancement on an already cool and effective concept. Nice work by art director Marco Salvador for Rivas Herrera / Y&R;advertising agency on this June 2008 campaign. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 77% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What Makes This Trend Stand Out - **Guerrilla Advertising:** Opportunity to explore unconventional advertising methods, like using urinals as a promotional medium. - **Creative Execution:** Creating visually compelling and interactive advertisements can effectively capture audience attention. - **Illusion Marketing:** Using illusions in marketing campaigns can create a memorable and engaging brand experience. ### Sectors Adopting This - **Energy Drinks:** Energy drink industry can potentially benefit from innovative and attention-grabbing advertising strategies. - **Advertising Agencies:** Advertising agencies can capitalize on the demand for creative and disruptive marketing campaigns. - **Beverage Industry:** Beverage companies can explore unique and unconventional ways to promote their products in order to stand out in a saturated market. ## Related on Trend Hunter - [Humorous Energy Drink Campaigns](https://www.trendhunter.com/trends/lucky-energy.md) - [Orchard Drive-Thrus](https://www.trendhunter.com/trends/orchard-drive-thru.md) - [High-Caffeine Energy Cans](https://www.trendhunter.com/trends/pwr-bru.md) - [Vibrant Product Campaigns](https://www.trendhunter.com/trends/fuel-something-bigger.md) - [Artful Energy Drinks](https://www.trendhunter.com/trends/el-jefe-energy.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Wild Granny Campaigns](https://www.trendhunter.com/trends/your-grandmas-energy-drink.md) - [Phosphorescent Energy Drink Cans](https://www.trendhunter.com/trends/dynamit.md)