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# Vibrant Street-Focused Architecture
Two Firms Come Together to Upgrade the Battersea Power Station

By Jamie Danielle Munro | Published 2014-04-08 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/battersea-power-station
References: [designboom](http://www.designboom.com/architecture/frank-gehry-norman-foster-partners-battersea-power-station-07-04-2014/) & [foga](https://www.foga.com/)

The Battersea Power Station is receiving a much-needed upgrade to make the most of the street area, and ensure the building isn't seen as an ugly obstruction. Design firms Frank Gehry and Norman Foster are the ones responsible for this re-design.

The proposed space will consist of new resident buildings, a hotel and 'The Electric Boulevard,' a street that will connect the underground to the area, so as more people have access to visit the area. The entire design looks extremely modern, and should help to complement the Battersea Power Station. As of now, the station is the focal point of the area, but with a few modern structures put in place around it, the building could be viewed as a needed historic section of a newly modernized area of the city.

Photo Credits: [designboom](http://www.designboom.com/architecture/frank-gehry-norman-foster-partners-battersea-power-station-07-04-2014/), [foga](https://www.foga.com/)

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 36% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture)

## Key Themes

### What Makes This Trend Stand Out

- **Street-focused Architecture:** Opportunity for architects to design buildings that enhance and connect with the surrounding streetscape.
- **Residential Redevelopment:** Potential for revitalizing old industrial areas by transforming them into mixed-use spaces with residential buildings.
- **Modernization of Historic Structures:** Disruptive innovation opportunity to update and integrate historic buildings into contemporary urban contexts.

### Sectors Adopting This

- **Architecture:** Architects can explore innovative designs that prioritize street integration and enhance urban living experiences.
- **Hospitality:** Hotels can benefit from the development of vibrant street-focused spaces that attract more visitors to the surrounding area.
- **Real Estate Development:** Real estate developers can find opportunities in the redevelopment of old industrial sites into desirable mixed-use communities.

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