# Updated Tech-Brand Store Locations The New Apple Store is at Battersea Power Station By Amy Duong | Published 2023-06-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/battersea-power-station-1 References: [dezeen](https://www.dezeen.com/2023/06/15/apple-store-battersea-power-station-foster-partners/) & [fosterandpartners](https://www.fosterandpartners.com/)  Technology giant Apple opens up a new store designed by [Foster + Partners](https://www.trendhunter.com/trends/foster-partners4) at London's [Battersea Power Station](https://www.trendhunter.com/trends/botanical-atelier) complete with new fixtures and furniture looks. It is set to open its doors to the public today and this marks the brand's 40th store located in the UK. This time around, it is meant to capture its progressive retail design thinking with a focus deeper on accessibility and sustainability. Bill Bergeron Mirsky, the Global Retail Design Lead at Apple explains the design thoughts to Dezeen, stating "We developed this material palette and this fixture set that is really trying to align with like Apple's goals. This material palette is new for us, it's an evolution of the [Apple Store](https://www.trendhunter.com/trends/apple-bkc)." Image Credit: Foster + Partners ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 37% | Activity: 41% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Progressive Retail Design:** Opportunity to create innovative and accessible retail spaces that align with sustainability goals. - **Material Palette Evolution:** Opportunity to develop new, sustainable materials for retail fixtures and furniture. - **Focus on Accessibility:** Opportunity to incorporate inclusive design principles in retail spaces to accommodate diverse customers. ### Where This Applies - **Retail Design:** Disruptive innovation opportunities in designing sustainable and accessible retail spaces. - **Furniture Manufacturing:** Disruptive innovation opportunities in developing sustainable materials for retail fixtures and furniture. - **Technology Retail:** Disruptive innovation opportunities in incorporating inclusive design principles in retail spaces. ## Related on Trend Hunter - [Tech-Base Workspace Designs](https://www.trendhunter.com/trends/foster-partners4.md) - [Timber-Clad Mumbai Tech Stores](https://www.trendhunter.com/trends/apple-bkc.md) - [Art Deco-Inspired Tech Retailers](https://www.trendhunter.com/trends/apple-miami-worldcenter.md) - [Immersive Flagship Tech Stores](https://www.trendhunter.com/trends/new-bond-street.md) - [Curved London Office Buildings](https://www.trendhunter.com/trends/50-electric-boulevard.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md) - [Branded Electronics Boutiques](https://www.trendhunter.com/trends/target1.md) - [London-Based Startup Retailers](https://www.trendhunter.com/trends/nothing-store.md)