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# Beer Battered Cod Sandwiches
Smashburger's New Beer Battered Pacific Cod Sandwich is a First

By Katherine Pendrill | Published 2020-02-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/battered-pacific-cod-sandwich
References: [qsrmagazine](https://www.qsrmagazine.com/news/smashburger-launches-first-fish-entr-e)

Just in time for the Lenten season, [Smashburger](https://www.trendhunter.com/trends/smashburger-seafood-menu-items) has debuted a new Beer Battered Pacific Cod Sandwich. Not only is the new dish a tasty take on a classic fish sandwich, but it's also the chain's [first fish entrée](https://www.trendhunter.com/trends/bojangler-deluxe).

The new Beer Battered Pacific Cod Sandwich is a premium menu item. The sandwich is made with a wild-caught Pacific Cod filet that's been lightly dipped in a beer batter infused with Yuengling Lager. To round out the sandwich, the filet is paired with a slice of American cheese, lettuce, tomato, and tangy tartar sauce. As Smashburger's President Carl Bachmann explains, "At Smashburger, we’re always looking for ways to surprise our guests with innovative flavor combinations and new offerings. While many of our guests are burger and chicken lovers, we’re eager to offer them an alternative when seafood is on the mind."

Image Credit: *Smashburger.*

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 3% | Activity: 2% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Premium Fish Sandwiches:** The rise of premium fish sandwiches presents an opportunity for restaurants to offer unique flavor combinations and attract seafood-loving customers.
- **Innovative Flavor Combinations:** Innovative flavor combinations in fast-food chains can surprise customers and create a unique dining experience.
- **Alternatives to Meat:** Offering alternatives to meat, such as fish sandwiches, can cater to customers looking for healthier or varied meal options.

### Industries Being Reshaped

- **Fast Food Chains:** Fast food chains can capitalize on the trend of premium fish sandwiches by introducing innovative and diverse fish options to attract more customers.
- **Seafood Restaurants:** Seafood restaurants can create unique and chef-inspired fish sandwiches to cater to customers seeking premium dining experiences.
- **Casual Dining Restaurants:** Casual dining restaurants can incorporate fish sandwiches into their menu as a healthy and flavorful alternative to traditional meat-based options.

## Related on Trend Hunter

- [Springtime QSR Seafood Menus](https://www.trendhunter.com/trends/smashburger-seafood-menu-items.md)
- [Cheesy Bacon Smash Burgers](https://www.trendhunter.com/trends/cheesy-bacon-smashed-boy.md)
- [Wild-Caught Cod Sandwich](https://www.trendhunter.com/trends/baked-cod-sandwich.md)
- [Cod-Centric QSR Menus](https://www.trendhunter.com/trends/wildcaught-cod.md)
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- [Crispy Fried Fish Sandwiches](https://www.trendhunter.com/trends/fish-fry-sandwich.md)
- [Beer-Battered Fish Tacos](https://www.trendhunter.com/trends/beer-battered-crispy-fish-tacos.md)