# Dual Superhero Cereals These Flavored Breakfast Mueslis Celebrate the Batman v Superman Movie By M | Published 2016-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/batman-v-superman References: [thatsnerdalicious](http://www.thatsnerdalicious.com/news/batman-v-superman-cereal-debut/) & [dcsuperheroescereal.tumblr](http://dcsuperheroescereal.tumblr.com/) The upcoming release of the [Batman](https://www.trendhunter.com/trends/batman-small-kitchen-appliance-design) v Superman film is a long awaited one for many comic book fans, and General Mills is further enticing consumers to pick which superhero they like best with a [pair of cereal flavors](https://www.trendhunter.com/trends/kelpo) marketed towards the movie release. The cereals come in two contrasting flavors with cereal shaped like each of the iconic DC characters. Since the Batman v Superman film will see two of the most popular superheroes face off and work together to save mankind, General Mills is offering a line of breakfast foods that highlight the contrasting nature of the two characters using cereal. The Batman Chocolate Strawberry cereal features a sweet taste and chocolate cereal bits shaped like bats, whereas the Superman Caramel Crunch opts for a saltier taste and a shield-inspired shape. The product branding encourages consumers to pick a cereal based on their favorite hero. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 57% | Activity: 34% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Superhero-themed Consumer Products:** There is a growing trend of creating consumer products that feature superheroes, allowing companies to tap into the popularity of comic book characters. - **Movie Tie-in Food Products:** Companies are capitalizing on the release of blockbuster movies by creating food products that are directly tied to the film, boosting sales and generating buzz. - **Contrasting Flavored Cereals:** The introduction of contrasting flavored cereals presents an opportunity for companies to create unique and innovative food products that cater to a diverse range of tastes. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can take advantage of the superhero trend by developing creative and themed products that appeal to fans and generate interest. - **Entertainment:** The entertainment industry can explore partnerships with food companies to create tie-in products that enhance the movie-going experience and promote their properties. - **Marketing and Advertising:** Marketing and advertising agencies can leverage the popularity of movie tie-ins to create engaging campaigns that connect with consumers and drive brand awareness. ## Related on Trend Hunter - [60s Superhero Cereal Branding](https://www.trendhunter.com/trends/general-mills-and-marvel-studios.md) - [Superhero Cereal Branding](https://www.trendhunter.com/trends/marvel-studios-thunderbolts-wheaties.md) - [Chocolate Bar-Inspired Cereals](https://www.trendhunter.com/trends/kit-kat-cereal.md) - [Superhero-Branded Cereals](https://www.trendhunter.com/trends/wheaties-x-marvels-spiderman-2.md) - [Classic Superhero-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-hungry-for-heroes.md) - [Superhero Cookie Flavors](https://www.trendhunter.com/trends/keebler-strong-berry-fudge-stripes-cookies.md) - [Superhero-Themed Cereal Boxes](https://www.trendhunter.com/trends/cinnamon-toast-crunch-1.md) - [Brightly Hued Musical Cereals](https://www.trendhunter.com/trends/wicked-cereals.md) - [Intergalactic Snack Products](https://www.trendhunter.com/trends/general-mills-guardians-of-the-galaxy.md)