# Kinetic Busvertising Batman in the Window of Hamburg Buses Moves When in Motion By Elsa Blaine | Published 2009-03-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/batman-returns-in-bus-window-germany References: [toxel](http://www.toxel.com/inspiration/2009/03/14/batman-returns-with-batbus-ad-campaign/) This ‘Batbus’ ad campaign for Germany’s ZDF television channel takes ‘[busvertising](https://www.trendhunter.com/trends/outdoor-advertising-campaign)’ to another level. Ad agency Kolle Rebbe of Hamburg created this [little flying Batman kinetic model](https://www.trendhunter.com/trends/porsche-labubu-project) to promote the stations airing of ‘Batman Returns.’ A [tiny caped crusader](https://www.trendhunter.com/trends/batman-x-air-up) is attached to the vehicle’s window and as the bus gains speed Batman takes to the air. The riders have no idea that after they board the bus a superhero will appear in their window to make sure they safely arrive at their destination – and let them know about the upcoming movie premier on ZDF. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 30% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertising:** Opportunity for advertisers to use innovative and engaging methods, such as kinetic models, to capture consumers' attention and enhance brand awareness. - **Kinetic Marketing:** Potential for businesses to incorporate motion and movement in their marketing campaigns to create a unique and memorable experience for consumers. - **Surprise Marketing:** Chance for brands to surprise and delight consumers by implementing unexpected elements, like superheroes appearing in windows, to leave a lasting impression. ### Where This Applies - **Advertising:** Opportunity for advertising agencies to explore new and creative ways to promote products and services through interactive and engaging campaigns. - **Film and Entertainment:** Potential for film and entertainment companies to leverage novelty advertising techniques, such as kinetic models, to generate curiosity and excitement around upcoming releases. - **Transportation:** Chance for transportation companies, like bus operators, to partner with brands and advertisers to incorporate interactive elements in their vehicles to enhance the passenger experience and create a unique selling proposition. ## Related on Trend Hunter - [Autonomous Superhero Transportation Pods](https://www.trendhunter.com/trends/wr322-ugv-batpod.md) - [Caped Crusader Cookie Campaigns](https://www.trendhunter.com/trends/oreo-promotion.md) - [Superhero Snack Campaigns](https://www.trendhunter.com/trends/black-ghost-chilli-chicken-wings.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Sleek Superhero Sports Cars](https://www.trendhunter.com/trends/pininfarina-b95-gotham.md) - [Bat-Inspired Luxury Hypercar Events](https://www.trendhunter.com/trends/luxury-hypercar.md)