# Vigilante Fast Food Meals McDonald's Hong Kong is Serving The Brand's New Batman Burger By Mesel Isaac | Published 2014-10-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/batman-burger References: [geekologie](http://geekologie.com/2014/09/mcdonalds-hong-kongs-justice-league-them.php) & [campaign.mcdonalds.hk](http://campaign.mcdonalds.com.hk/en/promotions/lto/) McDonald's wants its customers to fight their hunger by taking a bite out of the new Batman burger available in Hong Kong. Called the Batman Diner Double Beef, the burger appears to consist of two patties, cheese, an egg patty, onions and two different types of sauce. The Batman hamburger is marketed as part of a combo consisting of sparkling green apple tea and "squeezy cheesy fries"– fries that come with a package of cheese sauce and bacon flavored bits. Those who aren't fans of Batman will eventually have more options of [superhero-themed hamburgers](https://www.trendhunter.com/trends/krispy-kreme-hungry-for-heroes) to choose from, as the Batman burger is only the first in a line of [Justice League-themed meals](https://www.trendhunter.com/trends/how-to-train-your-dragon-menu), with the [McDonald's Hong Kong](https://www.trendhunter.com/trends/mcdonalds-japan-street-burgers) website suggesting the eventual release of a Superman burger, a Flash burger and a Green Lantern burger. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 51% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Superhero-themed Fast Food:** Fast food chains can offer limited edition menu items inspired by popular superheroes to attract customers and boost sales. - **Limited Edition Combos:** Limited edition combos consisting of a themed burger, a unique beverage, and an exclusive snack offering can create excitement and exclusivity among customers. - **Pop Culture-inspired Marketing:** Fast food chains can leverage popular pop culture franchises to attract younger audiences and build stronger brand loyalty. ### Industries Being Reshaped - **Fast Food:** The fast food industry can leverage pop culture-inspired limited edition menu offerings to drive sales and attract new customers. - **Entertainment:** Pop culture franchises can work with fast food chains to promote their brand and drive interest in upcoming movies, TV shows, and merchandise. - **Marketing & Advertising:** Marketing agencies can help fast food chains develop and execute successful pop culture-themed marketing campaigns and partnerships. ## Related on Trend Hunter - [Superhero QSR Meal Menus](https://www.trendhunter.com/trends/dairy-queen-x-superman-menu.md) - [Combat-Themed QSR Burger Menus](https://www.trendhunter.com/trends/mcdonalds-japan-street-burgers.md) - [Cinematic QSR Burger Menus](https://www.trendhunter.com/trends/burger-king-best-bubs-burgers.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [Celebratory Manga QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-japan-evangelion-burgers.md) - [Superhero Franchise Burgers](https://www.trendhunter.com/trends/super-sentai-burger.md) - [Beastly QSR Burger Menus](https://www.trendhunter.com/trends/godzilla-burgers.md) - [Superhero Snack Campaigns](https://www.trendhunter.com/trends/black-ghost-chilli-chicken-wings.md) - [Comic-Themed QSR Burgers](https://www.trendhunter.com/trends/spiderverse-whopper.md)