# Dry Shampoo Pop-Up Salons The Batiste Stylist Pop-Up Offered Free Hairstyling at a London Mall By Rebecca Byers | Published 2015-07-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/batiste References: [facebook](https://www.facebook.com/batistedryshampoopage/) & [uk.westfield](http://uk.westfield.com/london/news-and-events/batiste/) As a means of marketing the brand's new line of styling products, iconic UK hair care brand [Batiste](https://www.trendhunter.com/trends/touch-activated-dry-shampoo) recently launched a [pop-up salon experience](https://www.trendhunter.com/trends/pepsi-max-cherry-x-townhouse-salon) at London's Westfield mall. Taking place over two days, the Batiste pop-up provided individual consumers with a one in a lifetime hairstyling experience with celebrity stylists and Boosted by the brand's #BatisteStylist hashtag, the by-appointment experience curated 101 stylish makeovers in its mere two-day hairstyling spree. With six glamorous styles to choose from, consumers got a chance to get up close and personal with the brand and receive tips to help them recreate their makeover at home. This unique activation is a good example of [immersive brand experiences](https://www.trendhunter.com/trends/oriflame-popup), a particularly useful tool when aiming to entice the discerning millennial consumer who is wooed more by positive one-off encounters with brands. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 55% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Immersive Brand Experiences:** Similar pop-up experiences can be used to create an emotional connection between customers and brands. - **Social Media Campaigns:** A relevant and catchy brand hashtag can draw attention to the experience and turn it into a viral event. - **Celebrity Collaboration:** Partnering with celebrity stylists can add a layer of exclusivity and prestige to the experience. ### Where This Applies - **Hair Care Industry:** Pop-up salons can help hair care brands showcase their products and create buzz around new releases. - **Retail Industry:** Hosting pop-up events can drive foot traffic to brick and mortar stores and create a sense of urgency to purchase. - **Marketing and Advertising Industry:** Creating unique and memorable brand experiences can help companies stand out in a crowded marketplace and leave a lasting impression on customers. ## Related on Trend Hunter - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md) - [Secret Salon Campaigns](https://www.trendhunter.com/trends/salon-x.md) - [Lab-Themed Hair Pop-Ups](https://www.trendhunter.com/trends/garnier-fructis.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [Touch-Activated Dry Shampoos](https://www.trendhunter.com/trends/touch-activated-dry-shampoo.md) - [College-Inspired Haircare Pop-Ups](https://www.trendhunter.com/trends/interactive-pink-truck.md) - [Immersive Haircare Pop-Ups](https://www.trendhunter.com/trends/house-of-gloss.md) - [Black Women-Focused Haircare Pop-Ups](https://www.trendhunter.com/trends/haircare-popup.md) - [Immersive Curl-Powered Pop-Ups](https://www.trendhunter.com/trends/curl-powered-pop-up.md)