# Matcha-Scented Dry Shampoos Batiste Light Dry Shampoo Has a Lightweight Feel & Subtle Scent By Laura McQuarrie | Published 2025-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/batiste-light-dry-shampoo References: [batistehair](https://www.batistehair.com/products/dry-shampoo/zen-matcha-dry-shampoo) & [ulta](https://www.ulta.com/p/light-dry-shampoo-mellow-melon-pimprod2045775?sku=2625670)  [Batiste](https://www.trendhunter.com/trends/gentle-dry-shampoo) Light Dry [Shampoo](https://www.trendhunter.com/trends/viviscal-volumizing-dry-shampoo) promises "a new dry shampoo experience" with a lightweight feel, an invisible finish, and a subtle scent that quickly refreshes hair on demand. Available in two scented varieties, Batiste Light Dry Shampoo saves people from feeling too weighed down by heavy residues or bold scents. While Zen [Matcha](https://www.trendhunter.com/trends/matcha-rinse-thickening-shampoo) is a lightweight dry shampoo with delicate notes of green tea, chamomile, and sandalwood, Mellow Melon matches the juiciness of fruit with a touch of cozy vanilla and jasmine's sweet, floral essence with a musky undertone. Some consumers are reaching for more scented personal care products that are light, layerable, and useful for boosting their signature fragrance rather than overpowering it. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 89% | Activity: 89% | Freshness: 37% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Layerable Personal Care Fragrances:** Consumers are favoring personal care products with layered, subtle scents that enhance rather than overpower their natural vibe, opening up innovation in scent customization. - **Invisible Formula Haircare:** The demand for dry shampoos with an invisible finish showcases a preference for products that deliver results without leaving behind unwanted residues, paving the way for new formulation technologies. - **Matcha-infused Beauty Products:** The integration of matcha into beauty products highlights a growing consumer interest in incorporating health-inspired ingredients into their personal care routines, offering potential for further product diversification. ### Sectors Adopting This - **Fragrance Industry:** The fragrance industry is evolving with consumer desires for subtle, layerable scents that harmonize with other personal care products, encouraging new approaches in fragrance design. - **Haircare Products:** There's a growing market for haircare products that offer effective results without visible residue, suggesting innovation opportunities in formulation and application techniques. - **Natural Ingredient Cosmetics:** Extending beyond traditional uses, the cosmetic industry is increasingly embracing ingredients like matcha, driven by consumer trends towards wellness-oriented personal care solutions. ## Related on Trend Hunter - [Sensitive Scalp Dry Shampoos](https://www.trendhunter.com/trends/gentle-dry-shampoo.md) - [Touch-Activated Dry Shampoos](https://www.trendhunter.com/trends/touch-activated-dry-shampoo.md) - [Tropically Scented Dry Shampoos](https://www.trendhunter.com/trends/amika-x-ellis-brooklyn.md) - [Non-Aerosol Dry Shampoos](https://www.trendhunter.com/trends/batiste-powder-dry-shampoo.md) - [Desert-Inspired Dry Shampoos](https://www.trendhunter.com/trends/fairy-duster-dry-shampoo.md) - [Sweat-Activated Dry Shampoos](https://www.trendhunter.com/trends/sweat-activated-dry-shampoo.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Thickening Matcha Shampoos](https://www.trendhunter.com/trends/matcha-rinse-thickening-shampoo.md) - [Multitasking Dry Shampoos](https://www.trendhunter.com/trends/3-in-1-dry-shampoo.md)