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# Eclectic Religious Art
‘Bathtub Madonnas' Stand Perpetually Cleansed in Suburbia

By Amelia Roblin | Published 2010-09-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bathtub-madonnas
References: [apartmenttherapy](http://www.apartmenttherapy.com/boston/look/bathtub-madonna-126212) & [flickr](http://www.flickr.com/photos/joshmichtom/sets/374600/)

Photographer Josh Michtom has immortalized a selection of ‘Bathtub Madonnas’ he’s found in the Somerville, Massachusetts area. Displayed most commonly by families of Italian descent, these [shrines](https://www.trendhunter.com/trends/luce) may, for some, be unexpected arrangements on suburban front lawns.

For many wishing to display Our Lady out of doors, the use of a [bathtub](https://www.trendhunter.com/trends/bathtrope) has proven to be a popular solution to shelter her [votive statue](https://www.trendhunter.com/trends/thrilljoy-pix). The makeshift grottos can be found in endless colours and models giving neighboring ‘Bathtub’ Madonnas distinctive character.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 26% | Activity: 22% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### What Makes This Trend Stand Out

- **Religious Lawn Shrines:** There is an opportunity for businesses to disrupt the religious artifact market by creating new and unique lawn shrines for people to display their devotion.
- **Outdoor Religious Decor:** As more people put religious decor outside, companies can push innovation further by creating sustainable, weather-resistant materials for long-term outdoor use.
- **Eclectic Yard Displays:** Businesses can disrupt the home decor industry by catering to homeowners' increased desire for unique outdoor displays that reflect their personality and values.

### Sectors Adopting This

- **Religious Artifacts:** The religious artifact market has an opportunity to create new and innovative pieces for people to display outdoors, including sustainable materials and unique designs.
- **Home Decor:** As more people choose to display eclectic yard art, the home decor industry can target this niche and create unique, personalized decor options for outdoor use.
- **Photography:** As photographers capture more unique yard displays like the 'Bathtub Madonnas', they can offer their services to homeowners wishing to document their own unique outdoor decor.

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