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# Prohibition-Inspired Cleansers
The Bathtub Gin Company Creates a Multi Purpose Vodka

By Erin Fox | Published 2012-12-30 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/bathtub-gin-company
References: [etsy](http://www.etsy.com/listing/98436224/chai-cordial-blueberry-apricot) & [etsy](http://www.etsy.com/shop/BathtubGinOnline?ref=seller_info)

Whether you prefer swigging back your liqueur or pouring it into your bathtub, the Bathtub Gin Company has created a product which is not only scrumptious but works as a cleanser as well as a [drinkable substance](https://www.trendhunter.com/trends/diistil). This blueberry vanilla concoction is a multi-purpose item with [cleaver packaging](https://www.trendhunter.com/trends/collectible-spirits-bottle). The Bathtub Gin Company revolves around the idea of the 1920s prohibition in the United States of America. The amalgamation of this branding with the idea of a multi-purpose liqueur is a genius idea.

Detoxifying your body can be simple with this blueberry vanilla concoction. Relax in the bathtub with some of this product in the water combined with a glass on the rocks and you are set for a relaxing night in.

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 2% | Activity: 3% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### Why This Trend Is Growing

- **Prohibition-inspired Products:** The prohibition era branding and multi-purpose functions in a product offer an opportunity for more businesses to create similar products.
- **Dual-function Products:** Products that have both consumable and cleaning purposes have potential to disrupt traditional cleaning and food industries.
- **Clever Packaging:** Creative packaging that stands out can attract attention and set products apart from competitors in crowded markets.

### Industries Being Reshaped

- **Alcohol:** Other alcohol brands can take inspiration from the Bathtub Gin Company to create multi-purpose and unique drinks in a market that is always seeking new experiences.
- **Cleaning Products:** Traditional cleaning products may face disruption from the emergence of dual-function products like the Bathtub Gin Company's blueberry vanilla liqueur.
- **Food and Beverage:** Food and beverage businesses can expand into the dual-function market by creating products that can be eaten or used for other purposes like cleaning or beauty treatments.

## Related on Trend Hunter

- [Shareable Gin Sets](https://www.trendhunter.com/trends/giftable-gin-set.md)
- [Fan-Selected Grapefruit Gins](https://www.trendhunter.com/trends/bathtub-gin-grapefruit.md)
- [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md)
- [Ultra-Concentrated Gin Bottles](https://www.trendhunter.com/trends/low-alcohol-gin-spirit.md)
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- [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md)
- [Traditionally Made Narrative Alcohols](https://www.trendhunter.com/trends/copper-in-the-clouds.md)
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- [Non-Alcoholic Spirit Alternatives](https://www.trendhunter.com/trends/clean-co.md)
