# Upscale Bathroom Tissues Vitali Tissue Paper Boasts a Boxed Brand Identity By Jana Pijak | Published 2015-09-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bathroom-tissues References: [behance.net](https://www.behance.net/gallery/1747132/Vitali-Tissue-Paper) Appealing to lovers of luxury, these [boxed bathroom tissues](https://www.trendhunter.com/trends/redesigned-retail-packaging) embody comfort and elegance. While toilet paper products are not always associated with luxury or exclusivity, [Vitali's](https://www.trendhunter.com/trends/skin-renewal-formula) Tissue Paper aims to change this notion. Elevating the image of traditional bathroom tissues, this product is boxed and sold in a set of four pieces. Each toilet paper roll is individually wrapped in paper and is placed in an elegant box with a metallic silver finish. Conceived by UK-based designer Marcus Elvis de Jesus, this brand identity evokes an elegant and upscale air. Rather than appearing subtle and traditional, this bathroom tissue packaging borrows from [expensive cosmetics and skincare products](https://www.trendhunter.com/trends/everyday-luxuries-collection). The boxed toilet paper set lives up to its "a beautiful standard" logo and makes any washroom more accommodating. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 20% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Luxury Toilet Paper:** Disruptive innovation opportunity: Develop high-end toilet paper brands that offer a luxurious and elegant experience. - **Boxed Bathroom Tissues:** Disruptive innovation opportunity: Create boxed packaging for toilet paper rolls, providing a more stylish and convenient solution for customers. - **Elevated Brand Identity:** Disruptive innovation opportunity: Infuse toilet paper products with high-end brand identities, appealing to customers looking for sophistication and refinement. ### Who This Affects Most - **Luxury Home Goods:** Disruptive innovation opportunity: Introduce luxury toilet paper as a premium product category within the home goods industry. - **Packaging and Design:** Disruptive innovation opportunity: Innovate toilet paper packaging and design to enhance the overall presentation and appeal of bathroom tissue products. - **Personal Care Products:** Disruptive innovation opportunity: Expand the personal care industry to include luxury toilet paper as a segment targeting customers seeking indulgence and comfort. ## Related on Trend Hunter - [Designer Tissue Box Capsules](https://www.trendhunter.com/trends/scotties-and-house-home.md) - [Stylish Tissue Box Covers](https://www.trendhunter.com/trends/tissue-box-cover.md) - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Compressed Toilet Paper Boxes](https://www.trendhunter.com/trends/bambox.md) - [Soothing Sustainable Bamboo Tissues](https://www.trendhunter.com/trends/bamboo-balsam-tissues.md) - [Contemporary Tissue Rebrands](https://www.trendhunter.com/trends/whisper-brand.md) - [Festively Painted Toilet Paper](https://www.trendhunter.com/trends/bim-bam-boo-jingle-rolls-toilet-paper.md) - [Rice Straw Tissue Packaging](https://www.trendhunter.com/trends/third-size-tissue-box.md) - [Ultra-Stylish Bathroom Decor](https://www.trendhunter.com/trends/beauty-accessories.md)