# Understated Futurism Editorials The Bathing Light Image Series for Kenton Magazine is Edgy By Jana Pijak | Published 2014-05-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bathing-light References: [kentonmagazine](http://kentonmagazine.com/editorial/bathing-light/) & [kentonmagazine](http://kentonmagazine.com) Photographer Zoe Economides captures the "Bathing Light" editorial for Canadian fashion publication Kenton Magazine. The outdoor image series captures sleek architectural views that mirror a range of [futuristic wardrobe picks](https://www.trendhunter.com/trends/the-future-is-not-set) by stylist Lenya Jones. Lenya dresses model Suzi in clean and simplistic dresses, oversized separates and [fitted outerwear garments](https://www.trendhunter.com/trends/transhabit-collection) from labels that include Daniel Avakim, Elvis et Moi and Wanderlust and Co among a slew of others. The stylist works alongside fellow creative team members Frankie, in charge of model Suzi's platinum, pixie hair style and makeup artist Jess Chapman who gives her a bold look with bleached brows and a smoky eye. Kenton Magazine's "Bathing Light" editorial is a subtle translation of a [futuristic visual inspiration](https://www.trendhunter.com/trends/fendi-and-mad-architects). Its wardrobe is modern and youthful while remaining versatile and wearable for day-to-day life. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 76% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Futuristic Fashion:** Disruptive innovation opportunity: Explore futuristic materials and designs in fashion to create unique and cutting-edge wardrobe options. - **Architectural Photography:** Disruptive innovation opportunity: Combine fashion and architectural photography to create visually captivating images that showcase the intersection of art and design. - **Bold Makeup Looks:** Disruptive innovation opportunity: Experiment with bold and unconventional makeup styles to push the boundaries of beauty and create avant-garde looks. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate technology into fashion design and production processes to create futuristic garments with enhanced functionality. - **Photography:** Disruptive innovation opportunity: Develop new techniques and software that allow for seamless integration of fashion and architectural photography, offering unique visual experiences. - **Beauty:** Disruptive innovation opportunity: Collaborate with fashion brands to create makeup collections that embrace bold and futuristic aesthetics, encouraging consumers to experiment with their looks. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Versatile Sculptural Outerwear](https://www.trendhunter.com/trends/transhabit-collection.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)