# Primitive Cola Clothing The 'BAPE x Coca-Cola' Collection Defines Street Culture By Megan Facciuolo | Published 2014-06-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bathing-ape-x-cocacola References: [hypebeast](http://hypebeast.com/2014/6/coca-cola-x-a-bathing-ape-teaser) & [us.bape](http://us.bape.com/) Legendary Japanese streetwear label [BAPE](https://www.trendhunter.com/trends/bape-and-alpha-industries), which is also known as 'A Bathing Ape,' is teaming up with the even more legendary company [Coca-Cola](https://www.trendhunter.com/trends/social-club-x-cocacola) to release the 'BAPE x Coca-Cola' collection. The clothing company and beverage brand just unveiled a teaser for their collaboration and it looks effortlessly cool. The teaser came in the form of an image and it features the iconic ape face over a red 1st Camo canvas. However, this ape would't be promoting Coca-Cola unless he was drinking one. So fittingly, the image features the ape smoothly sipping soda out of a retro Coca-Cola glass bottle. BAPE is clearly turning over to the red side. Having worked with [Pepsi Co.](https://www.trendhunter.com/trends/seiko-and-pepsi) in the past and after having numerous high-profile collaborations that followed, the creatives of the company may have just wanted to outdo themselves and work with the most high-profile of them all. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 48% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Streetwear Collaborations:** Opportunity for other streetwear brands to collaborate with iconic companies and create unique collections. - **Retro Brand Revivals:** Retro brands can partner with modern companies to create trendy and nostalgic products. - **Iconic Beverage Partnerships:** Beverage companies can collaborate with well-known fashion labels to create limited edition apparel and accessories. ### Who This Affects Most - **Streetwear:** Streetwear brands can leverage collaborations with iconic companies to drive sales and expand their market reach. - **Beverage:** Beverage companies can explore partnerships with fashion labels to create unique merchandise and generate brand buzz. - **Fashion:** Fashion brands can tap into nostalgia and partner with retro brands to appeal to consumers seeking vintage-inspired products. ## Related on Trend Hunter - [Reimagined Signature Militaristic Streetwear](https://www.trendhunter.com/trends/bape-and-alpha-industries.md) - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/bape-x-kaikai-kiki.md) - [Collaborative Holiday Capsules](https://www.trendhunter.com/trends/social-club-x-cocacola.md) - [Culturally Inspired Fall-Ready Streetwear](https://www.trendhunter.com/trends/connect-with-people.md) - [Camo Sport Streetwear](https://www.trendhunter.com/trends/cr-life-collection.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Chinese Motif-Inspired Streetwear](https://www.trendhunter.com/trends/bape-1.md) - [Football Capsule Collections](https://www.trendhunter.com/trends/adidas-originals-x-bape.md) - [Logo-Filled Streetwear Accessories](https://www.trendhunter.com/trends/monogramheavy-bags.md)