# Disaster Relief Streetwear The Bathing Ape Rescue Rebuild Tee Helps Japan Earthquake Efforts By Matt Ho | Published 2011-03-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/bathing-ape-rescue-rebuild References: [slamxhype](http://slamxhype.com/fashion/a-bathing-ape-rescue-rebuild-tee/) & [bape](http://bape.com/rescueandrebuild) The Bathing Ape Rescue Rebuild shirt is one the latest efforts to help out those in need after the Japan earthquake. Since the brand is Japanese, it's no surprise that the founder of [Bape](https://www.trendhunter.com/trends/bape-1) is doing what he can to get people to donate. Since the earthquake in Japan happened, numerous designers and artists have been selling art and apparel to get people to donate money to relief efforts. The amount of support being shown from the artistic community has been tremendous, showing signs of unity that are much needed in this difficult time. The [Bathing Ape Rescue Build](https://www.trendhunter.com/trends/bape-gallery) is a white shirt with two [Baby Milos](https://www.trendhunter.com/trends/bape-and-bandai) holding a Japanese flag and the word "rescue" on the top and "rebuild" on the bottom. The shirt is available for sale at the provided link, with all proceeds going to relief efforts in Japan. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 44% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Disaster Relief Fundraising:** The trend of designers and artists selling art and apparel to raise money for relief efforts after disasters presents disruptive innovation opportunities in the fundraising industry. - **Artistic Support and Unity:** The trend of the artistic community coming together to show support and unity during times of crisis presents disruptive innovation opportunities in the art and creative industries. - **Socially Conscious Streetwear:** The trend of streetwear brands using their influence and designs to support causes and relief efforts presents disruptive innovation opportunities in the fashion and apparel industry. ### Who This Affects Most - **Fundraising:** The fundraising industry can benefit from disruptive innovations that leverage art, apparel, and creativity to raise money for disaster relief efforts. - **Art and Creative:** Disruptive innovations in the art and creative industries can enable artists and designers to contribute to relief efforts and promote unity during times of crisis. - **Fashion and Apparel:** The fashion and apparel industry can explore disruptive innovations that integrate socially conscious initiatives into streetwear designs to support causes and relief efforts. ## Related on Trend Hunter - [Chinese Motif-Inspired Streetwear](https://www.trendhunter.com/trends/bape-1.md) - [Reimagined Signature Militaristic Streetwear](https://www.trendhunter.com/trends/bape-and-alpha-industries.md) - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/bape-x-kaikai-kiki.md) - [Anniversary-Honoring Streetwear Graphics](https://www.trendhunter.com/trends/bape-gallery.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Collectible Streetwear Figurines](https://www.trendhunter.com/trends/baby-milo-2.md) - [Sophisticated Streetwear Collections](https://www.trendhunter.com/trends/dover-street-market-ginza-capsule.md) - [Hurricane Relief Swimwear Initiatives](https://www.trendhunter.com/trends/goldie-swimwears-campaign.md) - [Anime-Centric Graphic Shirts](https://www.trendhunter.com/trends/beams-4.md)