# Cannonball Bathing Suit Lookbooks The New Bather Trunk Company Lookbook is Diving Board-Friendly By Megan Facciuolo | Published 2014-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bather-trunk-company References: [selectism](http://www.selectism.com/2014/05/07/bather-trunk-company-summer-surf-collection/) & [selectism](http://www.selectism.com/tag/bather-trunk-company/) The Bather Trunk Company Spring/Summer 2014 Lookbook consists of various cannonball-inspired poses. The fun photos bring back childhood memories of your favorite ways to jump in a pool. And while most of us would probably admit that we still like a good cannonball here and there, these male models would probably out-splash us. The lookbook consists of numerous male models donning [streetwear-inspired swimwear](https://www.trendhunter.com/trends/ksubi-unveils-kswim) in mid-air. The trunks they are wearing are clearly flexible due to all the bends and twisty positions that the models boast, which makes them the [perfect swimwear for the active swimmer](https://www.trendhunter.com/trends/surface-athletic). So men, if you surf, swim or wind sail, these swimming trunks will keep you cool, comfortable and fashionable. Best of all, the collection features a wide-range of shorts that come in [vibrant prints and solid colorways](https://www.trendhunter.com/trends/fioretta) that are appropriate for both on and off the beach. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 52% | Activity: 35% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Cannonball-inspired Swimwear:** Disruptive innovation opportunity: Develop flexible and comfortable swimwear designs inspired by cannonball jumps for active swimmers. - **Streetwear-inspired Swimwear:** Disruptive innovation opportunity: Combine street style aesthetics with swimwear functionality to create fashionable and versatile swimwear options for men. - **Vibrant Print and Solid Colorway Selection:** Disruptive innovation opportunity: Offer a wide range of swim shorts in vibrant prints and solid colors that can be worn both on and off the beach to cater to diverse fashion preferences. ### Where This Applies - **Swimwear Manufacturing:** Disruptive innovation opportunity: Integrate advanced materials and innovative manufacturing techniques to create flexible and durable swimwear designs for active swimmers. - **Streetwear Fashion:** Disruptive innovation opportunity: Explore collaborations between streetwear brands and swimwear designers to create unique and stylish swimwear options for fashion-forward men. - **Beachwear Retail:** Disruptive innovation opportunity: Curate a diverse collection of swim shorts that include vibrant prints and solid colorways to cater to the fashion preferences of beachgoers and poolside loungers. ## Related on Trend Hunter - [Limited-Edition Swim Trunks](https://www.trendhunter.com/trends/mack-weldon-x-bather.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Hybrid Short Designs](https://www.trendhunter.com/trends/hybrid-short.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Elegant Sporty Swimwear](https://www.trendhunter.com/trends/lacoste-swimwear-collection.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md)