# Mystical Bath Salts Branding Gem Honey's Bath Products are Packaged in Ornate Glass Bottles By Jana Pijak | Published 2016-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bath-salts References: [urbanoutfitters](http://www.urbanoutfitters.com/ca/en/catalog/productdetail.jsp?id=39349386&color=016&category=W_BEAUTY_NEW) & [gemhoney](http://www.gemhoney.com/) Gem Honey is an organic skincare brand known for its handmade and healing cosmetics -- the apothecary's bath salts are not only relaxing and aromatic but also boast [mystical branding](https://www.trendhunter.com/trends/cosmic-teal) that stays true to its core values. Available at lifestyle retailer Urban Outfitters, Gem Honey's Luna and Dreamcatcher bath salts are each packaged in brown glass bottles that boast a corked top and [raw crystal adornments](https://www.trendhunter.com/trends/handmade-crystal-candle). Additionally, each bottle boasts a hand-scribed label that features a crystal illustration and vintage text. Setting a mystical tone, the brand identity of these bath salts will appeal to fans of natural and healing skincare that is not only eco-conscious and good for the body but also beautiful to look at when on display in one's bathroom. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 38% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Mystical Skincare:** There is an opportunity for bath and skincare brands to create more symbolic and visually appealing packaging designs that align with natural and mystical ingredients. - **Crystal-infused Products:** The use of raw crystals in skincare and bath products can attract consumers interested in alternative healing and wellness practices. - **Handmade Beauty:** There is a trend toward handmade and organic beauty products that offer a more unique and personalized experience for consumers. ### Where This Applies - **Skincare:** Skincare brands can incorporate more natural and mystical ingredients and packaging designs to tap into the growing demand for organic and eco-conscious products. - **Bath Products:** Bath products can focus on creating an experience beyond just cleansing by incorporating crystals and other alternative healing elements. - **Alternative Wellness:** Alternative wellness industries can incorporate more aesthetically pleasing and natural products into their offerings, aligning them with modern design sensibilities. ## Related on Trend Hunter - [Hand-Blown Skincare Vessels](https://www.trendhunter.com/trends/scorpion-toad.md) - [Zodac-Inspired Bath Soaks](https://www.trendhunter.com/trends/pisces-moon.md) - [Ethereal Self-Care Collections](https://www.trendhunter.com/trends/the-dream-collection-by-rituals.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Ritualistic Bath Soaks](https://www.trendhunter.com/trends/niteswim.md) - [Mineral-Rich Bath Salts](https://www.trendhunter.com/trends/bath-therapy.md) - [Transformative Bath Collections](https://www.trendhunter.com/trends/rituals-alchemy-collection.md) - [Coastal-Inspired Personal Care Sets](https://www.trendhunter.com/trends/personal-care-set.md) - [Indulgent Bathing Rituals](https://www.trendhunter.com/trends/honey-bath-collection.md)