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# Soul-Reviving Bath Kits
SoulCycle Will Be Releasing a "Spiritual" Bath Products Collection

By Alyson Wyers | Published 2017-05-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/bath-products-collection
References: [refinery29](http://www.refinery29.com/2017/05/154086/soulcycle-bath-body-products-collection) & [wwd](http://wwd.com/business-news/media/soulcycle-stacey-griffith-kelly-ripa-talk-show-10884265/)

If you are a fan of exercise classes and share an appreciation for all things SoulCycle, you will be happy to hear the fitness company will be releasing a bath products collection next month. In a recent interview, SoulCycle Senior Master Stacey Griffith broke the news that in addition to offering [indoor cycle workout classes](https://www.trendhunter.com/trends/lush-hour), SoulCycle will also be selling a 'Spiritual Bath Kit.'

This very on-brand development will allow cycling loyalists to buy a bath products collection consisting of bath gel, bath oil, candles and a [muscle soak](https://www.trendhunter.com/trends/fatigue-defeating-bath-soak). This is also great news for people who like to jump in a hot bath after exercising vigorously.

This offering is an unexpected yet completely consistent way for a brand to branch out.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 40% | Activity: 31% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Spiritual Bath Kits:** Increasing demand for spiritual wellness and self-care products leads to opportunities for companies to branch out into new markets.
- **Exercise-related Bath Products:** The convergence of exercise and self-care creates opportunities for companies to market bath and body products to fitness enthusiasts.
- **Brand Extension:** Expanding product lines can help companies to leverage existing brand recognition and attract new customers to their brand.

### Who This Affects Most

- **Personal Care:** The personal care industry can benefit from the trend towards spiritual wellness by developing products that cater to self-care and relaxation.
- **Fitness:** Fitness companies can expand their product offerings beyond workout equipment and classes to include bath and body products that help customers to unwind and refresh after exercising.
- **Retail:** Retail companies can capitalize on the trend towards self-care by stocking and promoting bath and body products that align with the values and interests of their customer base.

## Related on Trend Hunter

- [Luxury Bathing Ranges](https://www.trendhunter.com/trends/baina-1.md)
- [Ritualistic Bath Soaks](https://www.trendhunter.com/trends/niteswim.md)
- [Value-Forward Bath Bundles](https://www.trendhunter.com/trends/bathorium-value-bundles.md)
- [Transformative Bath Collections](https://www.trendhunter.com/trends/rituals-alchemy-collection.md)
- [Mineral-Rich Bath Salts](https://www.trendhunter.com/trends/bath-therapy.md)
- [Floral-Inspired Bath Kits](https://www.trendhunter.com/trends/bath-experience.md)
- [Zodac-Inspired Bath Soaks](https://www.trendhunter.com/trends/pisces-moon.md)
- [Bodycare-Inspired Movement Sessions](https://www.trendhunter.com/trends/lush-hour.md)
- [Indulgent Bathing Rituals](https://www.trendhunter.com/trends/honey-bath-collection.md)