# Scaly Chromatic Packaging The 'Duo Bath Product Packaging by Nora Renaud is Vibrant By Laura McQuarrie | Published 2013-07-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bath-product-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/07/duo-concept.html) & [renaudnora](http://www.renaudnora.com/project/duo/) 'Duo' is a conceptual design for a set of [bath product packaging](https://www.trendhunter.com/trends/panoxyl). French designer Nora Renaud created packaging for two complementary products: a scrub and a lotion to be applied afterwards. These products go hand-in-hand and its packaging helps denote which is which. Although the products are labelled in French, the [bold chromatic illustrations](https://www.trendhunter.com/trends/fruit-bliss) on the package help users identify which is which without even having to read. Even with a quick glance, or blinking shampoo suds out of your eyes, it would be easy to tell these apart. The [tube of exfoliant](https://www.trendhunter.com/trends/oval-collection) is denoted by a vibrant scaly print and the package for the body cream is illustrated by a smooth wavy texture. This dynamic 'Duo' has a design that is incredibly simple but also very powerful for communicating a message regardless of language. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 57% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Chromatic Packaging:** The use of vibrant illustrations on packaging to easily differentiate between complementary products. - **Visual Communication:** Utilizing bold visuals on packaging to convey product information without the need for reading. - **Sensory Packaging:** Creating packaging that incorporates tactile elements to enhance the user experience. ### Industries Being Reshaped - **Beauty and Personal Care:** Incorporating vibrant and visually distinctive packaging designs to attract consumers in the highly competitive beauty industry. - **Consumer Goods:** Utilizing visual communication techniques on product packaging across various consumer goods categories to provide intuitive user experiences. - **Design and Packaging:** Exploring innovative packaging solutions that engage multiple senses and enhance product messaging and branding. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Eco-Friendly Bath Essentials](https://www.trendhunter.com/trends/kids-bath-products.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Sensorial Bodycare Duos](https://www.trendhunter.com/trends/baude.md) - [Pebble-Like Beauty Packaging](https://www.trendhunter.com/trends/romantica-jar.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md)