# Mood-Boosting Bath Oils MOA's Bath Oil Blend 'Potion' Promises to Dispel Negativity By Laura McQuarrie | Published 2017-06-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bath-oil-blend References: [cultbeauty](https://www.cultbeauty.co.uk/moa-fortifying-green-bath-potion.html) & [moa.london](https://www.moa.london/collections/shop/products/fortifying-green-bath-potion) MOA, or Magic Organic Apothecary, created a [restorative bath oil blend](https://www.trendhunter.com/trends/om-wellness) that is designed to be used to [lift one's mood](https://www.trendhunter.com/trends/moodscentz-by-wizard-wellness), dissipate negativity and focus the mind. The Fortifying Green Bath Potion is packaged in a vibrant green bottle that is housed in a tube that depicts botanical illustrations and highlights key ingredients like peppermint and fennel. For those who want to try just a small amount of the product before they commit to buying the 100-ml bottle, MOA also offers what it calls a single-serve Fortifying Bath Potion Shot. The refreshing, detoxifying and muscle-soothing bath soak uses a blend of tried-and-true oils of sunflower, jojoba, fir needle and sweet birch to improve one's overall sense of well-being, but uses [magic, ritual-themed branding](https://www.trendhunter.com/trends/rituals-alchemy-collection) to encourage a consumer to make their self-care practices extra-special. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 36% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Mood-boosting Bath Products:** MOA's bath oil blend demonstrates the potential market for mood-enhancing bath products with botanical, ritual-themed branding. - **Single-serve Product Formats:** MOA's single-serve bath potion shot highlights the convenience and accessibility of this format for trying out new wellness products. - **Natural Ingredients:** MOA's use of all-natural, traditional ingredients in its bath oil blend shows the continued demand for natural personal care products. ### Who This Affects Most - **Personal Care and Wellness:** The personal care and wellness industry is ripe for innovative mood-enhancing and natural products with unique branding. - **Packaging and Design:** There is a growing opportunity for packaging and design firms to assist personal care companies in creating unique and visually compelling products. - **Hospitality and Luxury:** Hotels and luxury spas can incorporate mood-boosting and natural bath products into their offerings to attract wellness-minded customers. ## Related on Trend Hunter - [Zodac-Inspired Bath Soaks](https://www.trendhunter.com/trends/pisces-moon.md) - [Ritualistic Bath Soaks](https://www.trendhunter.com/trends/niteswim.md) - [Panic Relief Bath Soaks](https://www.trendhunter.com/trends/panic-crushing-bath-soak.md) - [Fatigue-Fighting Bath Soaks](https://www.trendhunter.com/trends/fatigue-defeating-bath-soak.md) - [Mineral-Rich Bath Salts](https://www.trendhunter.com/trends/bath-therapy.md) - [Mini Aromatic Bath Oils](https://www.trendhunter.com/trends/olverum-bath-oil.md) - [Sleep-Enhacing Magnesium Bath Milks](https://www.trendhunter.com/trends/bath-milk.md) - [Soothing Fragrance-Free Soaks](https://www.trendhunter.com/trends/fragrancefree-anxiety-destroying-soak.md) - [Mood-Boosting Body Balms](https://www.trendhunter.com/trends/temple-balms.md)