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# Zoetrope Bath Kits
This Assortment of Lush Products Comes in an Animated Package

By Laura McQuarrie | Published 2015-12-08 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/bath-kit
References: [lush](http://www.lush.ca/Magical-Zoetrope/06520,en_CA,pd.html)

The 'Magical Zoetrope' bath kit from [Lush](https://www.trendhunter.com/trends/bewitched-gift-set) contains a range of spellbinding [vegan-friendly products](https://www.trendhunter.com/trends/even-keel), from pumice foot stones to shower gels, skin creams and bubble bars.

While each fragrant product is a standout on its own, as a set, the bath set makes a very unique gift as a whole. In a group, the Lush products are packaged in a hatbox-style container, which lifts up to reveal an animated zoetrope device. Even after the contents of the kit have been used, this whimsical packaging provides a unique way to store orgift new items.

As much as this inventive packaging system works so well for this assortment of bath gifts, it could also be applied to a number of other consumer goods.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 30% | Activity: 23% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Personalized Gift Sets:** Innovative packaging styles, like the zoetrope device, create unique gifting experiences for consumers.
- **Interactive Product Packaging:** Animated packaging, such as the zoetrope container, engages consumers and adds an element of entertainment to the product.
- **Multi-purpose Packaging:** Packaging designs that can be repurposed, like the hatbox-style container, offer sustainable and practical solutions for storage or gifting.

### Industries Being Reshaped

- **Cosmetics:** Innovative packaging can disrupt the cosmetics industry by enhancing the overall product experience and creating unique gifting opportunities.
- **Consumer Goods:** Applying inventive packaging systems, such as the zoetrope device, to various consumer goods can differentiate brands and attract more customers.
- **Packaging Design:** The zoetrope bath kit demonstrates the potential for disruptive packaging designs that combine functionality, interactivity, and sustainability.

## Related on Trend Hunter

- [Halloween-Themed Care Sets](https://www.trendhunter.com/trends/bewitched-gift-set.md)
- [Enchanting Body Care Sets](https://www.trendhunter.com/trends/lush-holiday.md)
- [Digital Bath Bombs](https://www.trendhunter.com/trends/bath-bot.md)
- [Floral-Inspired Bath Kits](https://www.trendhunter.com/trends/bath-experience.md)
- [Burger-Shaped Bath Gifts](https://www.trendhunter.com/trends/the-love-burger.md)
- [Easter-Inspired Body Care Ranges](https://www.trendhunter.com/trends/seasonal-easter-lineup.md)
- [Mashup Halloween Bath Products](https://www.trendhunter.com/trends/monster-mashup.md)
- [Dragon-Themed Bath Bombs](https://www.trendhunter.com/trends/how-to-train-your-dragon-x-lush.md)
- [Eco-Friendly Bath Essentials](https://www.trendhunter.com/trends/kids-bath-products.md)
