# Ice Cream Bath Floats Ben & Jerry's Created an Inflatable to Hold an Ice Cream Pint and a Spoon By Laura McQuarrie | Published 2019-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bath-float References: [prexamples](https://www.prexamples.com/2019/10/ben-jerrys-is-giving-away-ice-cream-bath-floats/) & [benjerry](https://www.benjerry.co.uk) One of the most iconic flavors from Ben & Jerry's is its Cherry Garcia ice cream and to introduce this variety to its lower calorie Moo-phoria range, the brand created a bath float. The Tub Floaty is tiny yet the perfect size to hold a tub of Ben & Jerry's ice cream—there's even a slot to keep a spoon in place. For a limited time, [Ben & Jerry's is giving away](https://www.trendhunter.com/trends/melt-insurance) a few of the ice cream-holding bath floats to people online, as well as those who buy a scoop of Moo-phoria at the Ben & Jerry’s [Soho Scoop Shop](https://www.trendhunter.com/trends/the-fold-inn) in London. Those who do secure one of the floats also have the chance to sweeten the deal by winning an Inside Scoop card, which will provide them access to unlimited [chunks and swirls](https://www.trendhunter.com/trends/sundae-swirls) at the Soho Scoop Shop for a year. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 36% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Ice Cream Floats:** Disruptive innovation opportunity: Create customizable ice cream floats with unique flavors and toppings to attract a new generation of ice cream enthusiasts. - **Branded Merchandise:** Disruptive innovation opportunity: Develop innovative and fun branded merchandise that aligns with the company's products to increase customer engagement and loyalty. - **Limited Edition Promotions:** Disruptive innovation opportunity: Launch limited edition promotions, like giving away unique and exclusive items or experiences, to drive excitement and generate buzz among customers. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Explore new ways to merge food and entertainment by creating experiential products that enhance the enjoyment of consuming food and beverages. - **Retail and Fast Food:** Disruptive innovation opportunity: Innovate in-store experiences by offering exclusive merchandise or promotions that create a sense of urgency and drive customer footfall. - **Customer Loyalty Programs:** Disruptive innovation opportunity: Reimagine customer loyalty programs by offering unique rewards and experiences, enticing customers to engage with the brand on a deeper level. ## Related on Trend Hunter - [Soda-Infused Ice Creams](https://www.trendhunter.com/trends/dr-pepper-float-ice-cream.md) - [Pint-Sized Ice Cream Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes.md) - [Super-Premium Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars.md) - [S'more-Packed Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-sundaes1.md) - [Toronto Ice Cream Deliveries](https://www.trendhunter.com/trends/ben-and-jerrys-1.md) - [Sundae-Inspired Ice Cream Pints](https://www.trendhunter.com/trends/ben-jerrys-sundae-range.md) - [Brownie-Infused Ice Cream Treats](https://www.trendhunter.com/trends/peace-pop.md) - [Poolside Ice Cream Flavors](https://www.trendhunter.com/trends/at-the-pool.md) - [Nostalgic Summer Ice Creams](https://www.trendhunter.com/trends/super-fun-times.md)