# Tree Bark Bath Flakes This Naturopathica Product Blends Healing Sweet Birch and Magnesium By Laura McQuarrie | Published 2016-12-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bath-flakes References: [naturopathica](https://www.naturopathica.com/products/153-sweet_birch_magnesium_bath_flakes) As an alternative to bubbles, salts and [herbal bath soaks](https://www.trendhunter.com/trends/nootropic-trio), this Naturopathica product takes the form of "bath flakes." True to its name, the 'Sweet Birch Magnesium Bath Flakes' combine the pain-relieving properties of sweet birch essential oil with magnesium to soothe sore muscles and stiff joints. In the same way that one would fill a tub with [bath salts](https://www.trendhunter.com/trends/bath-salt-soaks), these bath flakes can be added to warm water and gently stirred by hand. Naturopathica calls its Sweet Birch Magnesium Bath Flakes out as "An essential daily soak for yogis and athletes." For those who desire more concentrated topical relief, the brand also makes a Sweet Birch Deep Muscle Rub that is also enhanced with [magnesium to reduce inflammation](https://www.trendhunter.com/trends/magnesium-sprays) and replenish calcium in the body. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 4% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Alternative Bath Products:** Developing innovative alternatives to traditional bath products can disrupt the market and attract niche consumer segments. - **Pain-relieving Bath Additives:** Creating bath additives that combine pain-relieving properties and soothing ingredients can provide a unique solution for individuals with muscle or joint discomfort. - **Targeted Topical Relief:** Designing topical products that offer concentrated relief by combining natural ingredients can cater to customers seeking targeted pain reduction. ### Industries Being Reshaped - **Natural Wellness Products:** Incorporating healing ingredients into wellness products, such as bath flakes, can disrupt the natural wellness industry and appeal to health-conscious consumers. - **Sports and Fitness Products:** Integrating pain-relieving bath additives into sports and fitness products can create a distinct competitive advantage for businesses targeting athletes and active individuals. - **Topical Pain Relief Products:** Developing topical products that provide targeted relief, like the Sweet Birch Deep Muscle Rub, can disrupt the pain relief industry by offering a unique combination of natural ingredients. ## Related on Trend Hunter - [Ritualistic Bath Soaks](https://www.trendhunter.com/trends/niteswim.md) - [Sleep-Enhacing Magnesium Bath Milks](https://www.trendhunter.com/trends/bath-milk.md) - [Mineral-Rich Bath Salts](https://www.trendhunter.com/trends/bath-therapy.md) - [Calming Bedtime Bath Soaks](https://www.trendhunter.com/trends/bedtime-bath-soak.md) - [Fatigue-Fighting Bath Soaks](https://www.trendhunter.com/trends/fatigue-defeating-bath-soak.md) - [Soothing Fragrance-Free Soaks](https://www.trendhunter.com/trends/fragrancefree-anxiety-destroying-soak.md) - [Panic Relief Bath Soaks](https://www.trendhunter.com/trends/panic-crushing-bath-soak.md) - [Magnesium Body Care Lines](https://www.trendhunter.com/trends/therapeutic-body-care-line.md) - [Rejuvenating Bath Salt Lines](https://www.trendhunter.com/trends/bath-salt-soaks.md)