# Flaky Fall Fragrances Bath & Body Works' Almond Croissant Began as a Perfumery School Assignment By Laura McQuarrie | Published 2026-08-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bath-body-works-almond-croissant References: [bbwinc](https://www.bbwinc.com/media/stories/behind-the-fragrance-how-bath-body-works-turned-a-trending-flavor-into-its-next-must-have-scent-almond-croissant)  [Bath & Body Works'](https://www.trendhunter.com/trends/bath-body-works-blend-bar) Almond Croissant fragrance is designed to evoke the experience of biting into a warm pastry, and this scent with notes of toasted almonds, vanilla glaze and flaky croissant began as a final perfumery school assignment Bath & Body Works wanted to develop a scent that captured the cozy feel of coffee shop culture, and turned to [Givaudan](https://www.trendhunter.com/trends/bath-body-works-vault) and perfumer Dana Schmitt to help bring that vision to life. While studying in Paris, Schmitt was challenged to create a fall candle for Bath & Body Works. What started as a concept for a pumpkin spice croissant evolved into Almond Croissant, which is available beyond home fragrance through Old Soul, Bath & Body Works' new collection inspired by café culture. "The best fragrances tell a story and create an emotional connection," Schmitt said. "For Almond Croissant, that story is about slowing down, savoring simple pleasures and finding comfort in life's everyday moments." ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 77% | Activity: 74% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Bakery-inspired Fragrances:** Dessert and pastry scent profiles create space for brands to translate familiar food rituals into emotionally resonant personal care and home fragrance products. - **Café Culture Scents:** Coffee shop aesthetics are shaping fragrance development as consumers seek cozy, atmospheric products that recreate social comfort and everyday indulgence at home. - **Student-origin Product Concepts:** Perfumery school assignments and emerging creator concepts offer brands a pipeline for fresh ideas that can evolve into commercial collections with authentic backstories. ### Where This Applies - **Personal Care:** Fragrance-led body products can expand through gourmand storytelling that connects scent, mood and lifestyle identity across daily routines. - **Home Fragrance:** Candles and room sprays benefit from experiential scent narratives that transform interiors into immersive spaces tied to comfort, nostalgia and seasonal rituals. - **Food and Beverage:** Bakery and café brands have crossover potential in scent-based collaborations that extend edible experiences into retail, beauty and home environments. ## Related on Trend Hunter - [Luxury Body Care](https://www.trendhunter.com/trends/tomato-leaves-collection.md) - [Reusable Candle Systems](https://www.trendhunter.com/trends/sero-candles.md) - [Pop-Up Ice Cream Parlors](https://www.trendhunter.com/trends/loewe-ice-cream-bar.md) - [Edible Hot Sauce Candles](https://www.trendhunter.com/trends/proper-snacks.md) - [Atmospheric Scented Candles](https://www.trendhunter.com/trends/joya-x-backrooms.md) - [Accessible Autumnal Candle Ranges](https://www.trendhunter.com/trends/bath-body-works-autumn-candles.md) - [New England Summertime Candles](https://www.trendhunter.com/trends/hotel-lobby-candle.md) - [Summertime Americana Candle Ranges](https://www.trendhunter.com/trends/yankee-candle-happy-birthday-america.md) - [Lantern-Inspired Candles](https://www.trendhunter.com/trends/japanese-lantern-candle.md)